Why ROI Can Be a Problem in Inbound Marketing
Traditionally, return on investment (ROI) is a simple calculation of financial gain minus its cost divided by the cost. It is expressed in a percentage and, the larger the number, the better.
How One Little Sentence Changes Everything (The Value of a Value Prop)
Did you know 55 percent of users spend less than 15 seconds on a web page? For over half of the visitors to your site, that's how long you have to convince them to stick around. How do you show them that what's on your website is what they're looking…
Blogging Tips: Let Your Mistakes be a Teacher
If you spend even five minutes in front of someone's inspirational quote Pinterest board, you're going to learn a thing or two about mistakes. Specifically, you're going to learn how mistakes aren't bad. If you're not making mistakes, you're not tryi…
Goals: First Page Rank
Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet? If not, the answer is probably ... no. But, I see why you asked. Most of our cli…
20 Key Terms Used in the PR Industry
Got PR on the brain? I don't blame you if you do - and if you don't - you should. The PR industry isn't what it used to be, it's evolving rapidly, which is why you should be paying attention to your PR efforts.
Senior Living + Inbound Marketing Go Viral
Walker Methodist is a faith-based, non-profit senior living organization that’s been serving older adults since 1945. They own, operate, and manage 12 senior living communities and provide housing, healthcare, rehabilitation, and services to seniors …
Nurture, Don't Negotiate: The Fine Art of Selling with Inbound Marketing
The role of the sales professional has changed significantly over the last decade. In the past, you needed to understand every detail of your product or service. You had to read people, establish rapport, and find creative ways to overcome repeated o…
Business Blogging and Keeping Your Message Simple
About a year ago, I read a book for professional development purposes. Time and time again, I'm amazed at how much this text has influenced my day-to-day work in content creation. The book? Made to Stick. Authored by two brothers - Chip Heath and Dan…
We Don't Need More Leads & Other Fallacies You May Believe
You might be telling yourself that everything is fine when you really know that if you had a little more time, and a little more help, you could probably take your numbers to a whole new level.
10 Marketing Ideas for a Small Budget
If you're a company with limited marketing resources, don’t worry. There are still a lot of ways you can get marketing exposure with a small budget. Here are 10 ideas to get you started.
You Don't Have a Business Blog & It's Costing You
Whether your business doesn't have a business blog at all or does have a business blog that's poorly maintained, this piece is for you. Blogging is an extremely valuable tool that too many businesses are NOT using. If you're in an industry where none…
Transworld Minnesota: Started At The Bottom, Now We're Here.
In May 2016, Transworld Business Advisors of Minnesota approached Leighton Interactive as a new business franchise with some substantial goals. They wanted to fill a need in the market - a need for business advisors who were passionate about working …
iJetColor by Printware - It Started with an Audit
iJetColor by Printware first learned about Leighton Interactive in September of 2016. At that time, Tim Murphy, president of iJetColor by Printware, submitted a website audit request where he indicated the biggest website challenge for their company:…
Inbound Marketing is Future Proof
Is there any other industry that's more swift than marketing? It seems to change with the seasons, as quick as the Target Dollar Spot redistributes its wares - and I would know becuase my kids love the dollar spot at Target. How can you ensure that y…
Tried & True: What to Always Keep in Your Marketing Strategy
Do you remember rotary dial phones? We had pagers, programmable cordless phones, and the first thick-as-a-brick mobile phones. And now today, few of us have any of our most important numbers memorized. In fact, if we lost our smart phones, we would b…