The success of a well-developed and executed marketing campaign hinges on the fact that you are marketing to the right people. You can push a great deal of content and advertising out, but if you have not targeted the right audience, your campaign is…
Is your business B2B or B2C? While you undoubtedly know the answer to that question, do you know how it affects your marketing strategy? Being either B2B or B2C is simply a way for businesses to classify themselves based on who they serve. And who a …
Ryan Holiday wrote a book - he's written a few. But he wrote one in particular that I had to read, just to understand the hype and context that surrounds it. Why a Holiday book? Because he's one of our featured presenters at One Squared in Minneapoli…
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Today is the age of the self-educated buyer. Traditional lead generation strategies no longer cut it. Blossoming from this new era is a marketing strategy about being found by the buyer. Once they’ve found you, developing a relationship with them thr…
Once upon a time, we hired a web developer named Scott Sandbakken.
I was looking through the mail at our house the other day and found an envelope addressed to me. My birthday isn’t for another week, so I was curious what it was for. Giddily, I tore into it wondering who would be sending snail mail in 2017 - aside f…
Traditionally, return on investment (ROI) is a simple calculation of financial gain minus its cost divided by the cost. It is expressed in a percentage and, the larger the number, the better.
Did you know 55 percent of users spend less than 15 seconds on a web page? For over half of the visitors to your site, that's how long you have to convince them to stick around. How do you show them that what's on your website is what they're looking…
If you spend even five minutes in front of someone's inspirational quote Pinterest board, you're going to learn a thing or two about mistakes. Specifically, you're going to learn how mistakes aren't bad. If you're not making mistakes, you're not tryi…
Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet? If not, the answer is probably ... no. But, I see why you asked. Most of our cli…
Got PR on the brain? I don't blame you if you do - and if you don't - you should. The PR industry isn't what it used to be, it's evolving rapidly, which is why you should be paying attention to your PR efforts.
Walker Methodist is a faith-based, non-profit senior living organization that’s been serving older adults since 1945. They own, operate, and manage 12 senior living communities and provide housing, healthcare, rehabilitation, and services to seniors …
The role of the sales professional has changed significantly over the last decade. In the past, you needed to understand every detail of your product or service. You had to read people, establish rapport, and find creative ways to overcome repeated o…
About a year ago, I read a book for professional development purposes. Time and time again, I'm amazed at how much this text has influenced my day-to-day work in content creation. The book? Made to Stick. Authored by two brothers - Chip Heath and Dan…