I’ve heard the premise of post-mortem meetings from several sources - the first instance was the book Creativity Inc., and recently I’ve seen HubSpot promoting benefits of this practice as well. Post-mortems help shape the way we progress as a compan…
No matter the industry, goal, or strategy, the most important aspect of websites is traffic. Your site can be the biggest, baddest, most beautiful display of coded art and imagery the free world has ever seen, but if it's not attracting people (i.e. …
The work doesn’t end after you get the “You’ve been accepted!” email. Prepare yourself for your marketing internship and realize that you have a lot to learn. This is the turning point where all of that hard work and effort you put into getting your …
Think about the last purchase you made. Maybe it was a car or a new vacuum cleaner. Now, think of your process leading up to that purchase. Did you go into the dealership or store and pick out the first vehicle or vacuum you saw and then purchase it?…
You see them each time you go online. Every time you search for a specific hashtag you run across their name. Sometimes you even see their tweets pulled into blog articles on your favorite topics. They’re EVERYWHERE. This person can be called a socia…
![What You Need To Know About Inbound Marketing: The Closing Phase [VIDEO]](http://www.vye.agency/hs-fs/hubfs/Blog_Graphics/InboundMethodology.png?width=500&name=InboundMethodology.png)
If you are familiar with our four-part video series, you might already know how to attract the right customers to your site and how to convert those customers into qualified leads by referring to the inbound methodology. Now you're ready to learn how…
One of the biggest parts of an effective inbound marketing plan is content creation – i.e. blogging. It’s just so much work to create and maintain a decent blog. First you have to come up with topics, then do keyword research for them, and then find …
WHAT IS PROFIT? The first thing that comes to mind and the most important is the monetary definition of course: the money you make after expenses. It is also the advantage or benefit gained from doing something. We want you to think different. Put th…
You know that feeling you get when you walk into a room and the mood is lively, the people are chipper, and the ambiance is upbeat? Or how about when you feel out of place, like everyone is staring at you, and you can cut the awkwardness with a knife…
![What You Need To Know About Inbound Marketing: The Conversion Phase [VIDEO]](http://www.vye.agency/hs-fs/hubfs/Blog_Images/Conversion_Stage.png?width=500&name=Conversion_Stage.png)
Here at Leighton Interactive, we love to teach others the ways of inbound marketing, so we have put together a four-part video series on the four stages of the Inbound Methodology. Be sure to check out our first blog post: What You Need to Know About…
Do you know the difference between career growth and career development? There's much banter in the professional realm about the word growth - how companies desire growth in size, revenue, and scope, while people ultimately seek growth to learn and a…
Email marketing is both scary and exciting for marketers. Scary because none of us wants to be “that company” who spams their database with junk mail. Exciting because email marketing has the biggest ROI out there. For for every dollar spent, email b…
Redesigning your website is a great way to revitalize your online presence. However, without proper planning and implementation, you may find that your online revitalization has turned into an online ruination. Here are a few key points to remember w…
One of the first things that piqued my interest in inbound marketing was how helpful it seemed. Inbound didn’t look or sound like the image of marketing I had in my head. I had always thought marketing meant convincing people they needed a product or…
You, like every other company out there, need buyer personas to help you focus your nurturing strategies and content creation. A buyer persona is a fictional character that represents your ideal prospect, lead, or customer. They help ensure you're ta…