Have you ever played a game of telephone? You know, the childhood game where one person whispers into the ear of another and the information chain continues until the last person repeats the sentence out loud for all to hear. The end product is a jum…
The emails look like this: "...I thought you might like to know some of the reasons why you are not getting enough organic search engine and social media traffic for your website. Your website is not ranking in the top Google search for many competit…
Looking for a way to generate leads online and see a return on your marketing spend? Hiring an inbound marketing agency can help you do just that. Inbound marketing helps companies strengthen their digital efforts. More specifically, it helps attract…
“We have so much time and so little to see. Wait a minute! Strike that, reverse it. Thank you.” - Willy Wonka
Content marketing isn't just a fad. In fact, 89 percent of B2B marketers are using content marketing as a way to increase leads and drive their brand. Online is an evolving world, and if your company doesn't evolve with it, your brand will be left be…
It's true that traditional public relations hasn't died - but it has evolved. Professionals in this industry have more technology, people, and trends to keep up with than ever before. And if you aren't keeping up with these changes... you're falling …
Rules are made to be broken.
At Leighton Interactive we eat, sleep, and breathe inbound marketing. Why? Because we sincerely, and wholeheartedly believe that everything is inbound. We might be a bit biased when it comes to whether or not marketers should be using an inbound mark…
Chances are if you’re reading this, you found it on a Google Search result. Or you follow one of our social media channels and clicked the link we shared from Facebook or Twitter. But either way, you found some interest in this topic because of the t…
Knobelsdorff Electric Inc. (KEI) is a rapidly growing company based out of Goodhue and Eagan, MN and completes projects across the Midwestern states. With 30 years of experience and industry expertise, they operate primarily in the heavy industry are…
Are you marketing to the right people? How do you know? When someone is searching online for something they need, a question they have, or a problem they’re experiencing, you want to be the one providing a solution or answer to that particular someon…
Like everything else in the marketing industry, email marketing trends are constantly changing. So if you're looking for new methods and strategies to use for 2018, you're in the right spot. This blog will cover the new trends, strategies, and statis…
Where it all Started
Press releases have, and always will be, the public relations golden ticket to media coverage. It's no doubt that these little documents have evolved over the years, but even with new additions, they will always remain an essential part of industry c…
Table of Contents: What is ADA Compliance? Potential consequences of not meeting ADA standards Types of assistive technology Your ADA accessibility checklist 1. Start with a solid site map 2. Label all form fields 3. Use alt text on images 4. Include…