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Conversion Corner

Not your average marketing insights from a not-so-average crew.

The Vye Team

Cheers to Bernick’s: An Inbound Growth Story

Cheers to Bernick’s: An Inbound Growth Story

Are you familiar with the Bernick’s inbound tale? If not, then you’re in for a treat. Bernick’s is a family-owned distributor located right here in Central Minnesota; established in 1916, they have over a century of experience in the industry.

5 HubSpot Reporting Features to Know in 2019

5 HubSpot Reporting Features to Know in 2019

According to HubSpot's State of Inbound report, when asked about the respondents' top marketing challenge, 40 percent listed proving the ROI of their marketing activities. And how do you prove ROI? Reporting. No matter what you are working on, having…

3 Steps to Starting a Successful Social Media Strategy in 2019

3 Steps to Starting a Successful Social Media Strategy in 2019

Even though social media is a huge opportunity for companies looking to up their marketing efforts, a lot of them still aren't taking advantage. Most companies want to drive sales and make a profit. And a social media strategy has the power to contri…

5 Keys to Building Successful Client Relationships

5 Keys to Building Successful Client Relationships

Your relationship with a client is no different from any other relationship you may have, whether it’s that with your spouse, friend, doctor, or mailman. They can vary in importance to you, but they all require many of the same actions. By nature, hu…

The Limit Does Not Exist: Inbound Marketing Meets Linda

The Limit Does Not Exist: Inbound Marketing Meets Linda

Marco isn’t even close to being a new client of ours. In fact, this year marks five years of inbound bliss together. During those years, our inbound marketing partnership has led to thousands of blogs, numerous website designs and updates, a drool-wo…

Mission in a Bottle: The Achieve Clean Impact Story

Mission in a Bottle: The Achieve Clean Impact Story

Everyone loves a good referral, right? We're always particularly flattered when a client values our work and the results we're getting enough to pass on our name to others. And that's how Achieve Clean was introduced to our agency - through another c…

First Comes the Inbound Marketing Internship Then Comes ... What?

First Comes the Inbound Marketing Internship Then Comes ... What?

In case we haven’t had the chance to meet yet, I’m Jacob Lundy. Though most of my friends call me Juan Carlos. Those are my two middle names - and yes, I love the nickname. It’s cool. Anyway, you’re probably reading this and wondering what this guy’s…

How to Create Engaging Facebook Carousel Ads

How to Create Engaging Facebook Carousel Ads

You know they’ve grabbed your attention. A few may even have made you smile. They’ve worked on you, and now you can make them work for your business. Facebook’s Carousel Ads are an excellent and fun way to promote your business. Not only do they offe…

4 Tips for Better, More Succinct Online Content

4 Tips for Better, More Succinct Online Content

In recent years, it's become increasingly obvious that long form content is king. Website visitors and search engines (looking at you and your algorithms, Google) have grown to associate longer content with higher value. This has had the unintended e…

The 7 Twitter Best Practices to Increase Engagement

The 7 Twitter Best Practices to Increase Engagement

Are you having troubles getting your Twitter followers to engage with you? This is a very common problem; just try searching “How to increase engagement on Twitter” and you’re sure to get about a million different answers (O.K. – so maybe a couple th…

Design Matters: Making a Good First Impression

Design Matters: Making a Good First Impression

You’re in a beautifully designed reception area, about to interview for your dream job. You’re fidgeting and nervous. You’re wiping your hands on your pants because they’re sweaty, and it’s making you even more nervous. Why? Because slightly damp, qu…

9 Ways to Revamp Your Marketing Strategy Before 2019

9 Ways to Revamp Your Marketing Strategy Before 2019

Did you know America’s top two New Year’s resolutions are to eat less and exercise more? In marketing, I think you’ll agree that the big two are likely to spend less and earn more. Keep that in mind as you contemplate your marketing strategy for 2019…