No matter the industry, goal, or strategy, the most important aspect of websites is traffic. Your site can be the biggest,
Inbound marketing is often referred to and symbolized as a magnet because these efforts aim to attract online wanderers (those potential customers) to your website. After your goals are set, the attraction phase can begin. Within the framework of inbound marketing, this is referred to as traffic generation - and here's how traffic generation fits into the five most important elements of marketing campaigns.
- Traffic Generation
The Importance of Traffic Generation
Generating traffic to your website does a few things. First, it introduces your company and its offering to potential customers. Hopefully, your website makes a lasting impression so potential customers will recall you, along with their website experience when entering into the buying phase. Secondly, traffic generation organizes online wanderers and potential customers in one spot where you can entice them into entering into the sales funnel.
Traffic generation is dependent on your “
Quality and quantity of useful content give online wanderers a reason to visit your website. If you don’t provide anything of value to potential customers, they won’t be attracted to you or your offering. Additionally, the more useful your content is, the more likely your potential customers will share it with other potential customers.
Boosting Your Traffic
There are multiple channels available for you to utilize to increase traffic to your website. All of these channels require continuous attention and involvement to stay relevant online and at the top of your potential customer’s mind.
Keywords
Keywords are the words and phrases users are entering into search engines. For this reason, these words and phrases are recognized by search engines. This is important because search engines connect you to your potential customers. However, you should choose keywords based on your users, not the search engines. Put yourself in your customer’s shoes. Ask yourself, “What might I search for to find me and my products or services.”
Keywords should be the foundation of your website’s content, in addition to building them into the code on your website. Choose one keyword per
Quality Content
While you are creating additional
If you provide something your potential customer finds useful, helpful or entertaining, he or she may share it on social media, recall it when making a purchase decision, discuss it with friends or continue browsing your site for additional information. All of these actions will have a positive impact on your brand’s awareness and your quantity of website traffic.
Social Media
Social media offers endless opportunities for sharing your quality content and enticing your followers to visit your website. The most common social media channels are Facebook, Twitter, LinkedIn, and YouTube. There are also additional channels that tend to be more industry-specific. Which social media channels you participate on should be determined by your business, industry, and offering.
To increase your traffic through social media you need to give it daily (probably even hourly) attention. This point can’t be stressed enough. Engage with your fans and followers regularly to show them that you care and appreciate their involvement with your brand.
A Smarter Way to Approach Marketing
All of your inbound marketing efforts will live on and on. Your content can remain on your site and on the internet forever. Even more importantly, it can remain relevant and continue to drive traffic to your website if you give it the attention it requires. Inbound marketing efforts and activities build on one another – the more you create the more opportunities there are for traffic generation.