How To Choose the Right Sales Enablement Strategy for Your Business
"We need better sales enablement." That’s about as helpful as saying you need "better marketing" — technically true, but not very specific.
Jennifer Lawrence
Inbound Marketing + Demand Generation
Have you ever played a game of telephone? You know, the childhood game where one person whispers into the ear of another and the information chain continues until the last person repeats the sentence out loud for all to hear. The end product is a jum…
Looking to Buy a First Page Ranking? 5 Questions to Avoid This SEO Scam
The emails look like this: "...I thought you might like to know some of the reasons why you are not getting enough organic search engine and social media traffic for your website. Your website is not ranking in the top Google search for many competit…
How do Manufacturers Get Found on Google?
Chances are if you’re reading this, you found it on a Google Search result. Or you follow one of our social media channels and clicked the link we shared from Facebook or Twitter. But either way, you found some interest in this topic because of the t…
Inbound Marketing + Recruitment = Big Impact
Knobelsdorff Electric Inc. (KEI) is a rapidly growing company based out of Goodhue and Eagan, MN and completes projects across the Midwestern states. With 30 years of experience and industry expertise, they operate primarily in the heavy industry are…
3 Specific Ways to Convert Website Visitors into Customers
You’ve done your due diligence. You’ve got your buyer persona created. You know the buyer’s journey inside out, backward, and upside down. You’ve optimized your site with keywords your persona is searching for. Congrats. You’ve just completed the fir…
What You Need to Know: An Inbound Marketing Infographic
When we say everything is inbound, we mean it, and that can be hard to demonstrate to someone who is just starting to wrap their brain around the inbound methodology. You don’t know what you don’t know – that’s a simple fact of life. Also – many of o…
5 Ways to Convince Your Boss that Marketing Seminars are Valuable
In today's tech-savvy world, just about everyone has a few thought leaders and industry experts they follow. Whether it's a favorite TED speaker, industry influencer, or inspirational author you look up to. And when they come to town to present at a …
The Dynamic Email Marketing Series Part 4: Landing Page Conversion
Here it is. The email you worked so hard to craft is ready to come in for a landing. This post will move away from the email itself and onto the subsequent page it clicks-through to. Now that someone has clicked your email, the landing page needs to …
Optimize Email Click Through Rate: Part 3 of The Dynamic Email Marketing Series
Let’s say you’re sitting at your favorite local bar enjoying a craft beer. While chatting away about life, liberty, and the pursuit of happiness with your buddies, in walks a drop-dead gorgeous bombshell. Your heart skips a beat, awestruck with her b…
Marketing for Manufacturers: Commodity vs. Customized
Is your business B2B or B2C? While you undoubtedly know the answer to that question, do you know how it affects your marketing strategy? Being either B2B or B2C is simply a way for businesses to classify themselves based on who they serve. And who a …
The Dynamic Email Marketing Series Part 2: Optimize Email Open Rates
I was looking through the mail at our house the other day and found an envelope addressed to me. My birthday isn’t for another week, so I was curious what it was for. Giddily, I tore into it wondering who would be sending snail mail in 2017 - aside f…
Why ROI Can Be a Problem in Inbound Marketing
Traditionally, return on investment (ROI) is a simple calculation of financial gain minus its cost divided by the cost. It is expressed in a percentage and, the larger the number, the better.
Goals: First Page Rank
Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet? If not, the answer is probably ... no. But, I see why you asked. Most of our cli…
Nurture, Don't Negotiate: The Fine Art of Selling with Inbound Marketing
The role of the sales professional has changed significantly over the last decade. In the past, you needed to understand every detail of your product or service. You had to read people, establish rapport, and find creative ways to overcome repeated o…