Is your business B2B or B2C? While you undoubtedly know the answer to that question, do you know how it affects your marketing strategy? Being either B2B or B2C is simply a way for businesses to classify themselves based on who they serve. And who a …
I was looking through the mail at our house the other day and found an envelope addressed to me. My birthday isn’t for another week, so I was curious what it was for. Giddily, I tore into it wondering who would be sending snail mail in 2017 - aside f…
Traditionally, return on investment (ROI) is a simple calculation of financial gain minus its cost divided by the cost. It is expressed in a percentage and, the larger the number, the better.
Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet? If not, the answer is probably ... no. But, I see why you asked. Most of our cli…
The role of the sales professional has changed significantly over the last decade. In the past, you needed to understand every detail of your product or service. You had to read people, establish rapport, and find creative ways to overcome repeated o…
You might be telling yourself that everything is fine when you really know that if you had a little more time, and a little more help, you could probably take your numbers to a whole new level.
Is there any other industry that's more swift than marketing? It seems to change with the seasons, as quick as the Target Dollar Spot redistributes its wares - and I would know becuase my kids love the dollar spot at Target. How can you ensure that y…
Do you remember rotary dial phones? We had pagers, programmable cordless phones, and the first thick-as-a-brick mobile phones. And now today, few of us have any of our most important numbers memorized. In fact, if we lost our smart phones, we would b…
You've designed an amazing campaign but you're not quite hitting the numbers you were hoping for. Assuming that you have the utmost confidence in your strategy, what can you do to improve your results? Digital marketing in general, and inbound market…
What if I told you it was all normal? That wary feeling in your gut and that struggle to hand over the reigns are the exact things you should be feeling when you decide to partner with a digital marketing agency. It demonstrates the passion you have …
Marketing is full of acronyms that can make your head spin. Every day, there seems to be a new shorthand for the latest digital trends or success metrics. Luckily, we’ve created a list of popular marketing abbreviations, digital advertising acronyms,…
"Measurement is the first step that leads to control and, eventually, to improvement." -H. James Harrington (Performance Improvement expert)
Growing your business is a hard task and requires a slew of various tools to accomplish those goals. For many companies, those tools are scattered across various platforms – some online, others offline - and thus their data isn’t stored in a single p…
"Content" is a jargon term many people aren't familiar with, even though they interact with it every day. It's another word for the information you find on the internet, such as blog posts, ebooks, infographics, white papers, and more, that you're se…
Our website is so outdated! We just need it updated.