Posts by Dan Soldner

Smarketing: It's Time to Bridge Your Sales and Marketing Efforts

Dan Soldner
Posted on Thu, Oct 11, 2018
by Dan Soldner

Smarketing allows you to build the bridge between sales and marketing and to align your efforts around the same goal.

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[VIDEO] Hiring Leighton Interactive vs. Hiring Internally

Dan Soldner
Posted on Wed, Jun 20, 2018
by Dan Soldner

Looking for a unicorn to run your marketing endeavors– you know, that ultra-specialized, uber-hybrid, super special person, but just aren't finding one internally? The answer is to outsource your efforts to a marketing agency.

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Today’s Consumer and Lead Nurturing

Dan Soldner
Posted on Tue, Jun 12, 2018
by Dan Soldner

In today's ever-evolving world not much stays consistent, including the way businesses utilize lead nurturing. In fact, 65% of businessess say generating traffic and leads is their biggest marketing challenge.

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Budgeting for Your New Website: What Should It Cost?

Dan Soldner
Posted on Thu, May 24, 2018
by Dan Soldner

Everything comes with a price tag including your website. But how do you know what a fair price to pay is?

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Sales Enablement in Four Easy Steps

Dan Soldner
Posted on Fri, May 04, 2018
by Dan Soldner

Sales enablement doesn't have to be difficult. Align your team with these four steps and watch your sales team meet and exceed their goals.

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5 Ways to Convince Your Boss that Marketing Seminars are Valuable

Dan Soldner
Posted on Thu, Feb 15, 2018
by Dan Soldner

Your boss doesn't think you should go to an upcoming event - now what? Learn how you can prove a marketing seminar will provide long-lasting value.

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Marketing for Manufacturers: Commodity vs. Customized

Dan Soldner
Posted on Thu, Jan 04, 2018
by Dan Soldner

Have you considered how your core offering affects your marketing strategy? While many industrial businesses have a B2B sales process, they leave out marketing.

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Managers vs. Leaders: Sustainability & Professional Growth

Dan Soldner
Posted on Tue, Dec 05, 2017
by Dan Soldner

Management is about setting a standard for appropriate action and conduct. It’s also about understanding your impact on professional growth.

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Growing & Developing a Great Marketing Team

Dan Soldner
Posted on Mon, Nov 06, 2017
by Dan Soldner

Discover innovative ways on how to hire well, lead better, and become the best marketing team.

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