5 Proven Tips to Re-Invigorate Your Email Marketing Efforts
These 5 tips are guaranteed to make your emails perform better than they did before.
Dan Soldner
The Content Marketer's Guide to Copyright Law and the Internet
I’m going to preface this post by saying I am not a lawyer nor have I ever played one on TV. Therefore, this is not legal advice so please don’t take it as such.
6 Undeniable Benefits of Google Ads
First, a brief introduction to Google Ads and how they work. Google Ads are those text ads you see on Google Search results. Typically, there are four above the search results and several more at the bottom. You may remember there also being seven Go…
How to Build A Highly Qualified Email List
This post is going to focus on arguably the most important part of building qualified email marketing lists: getting leads into your database! Not just any leads. The right leads.
Today’s Consumer and Lead Nurturing
It’s 2018 and a lot of things have changed and evolved. Flip phones are few and far between, AOL Instant Messenger has turned into Slack messages, and dial-up internet is no more - thank goodness. It should be no surprise then, that the way your busi…
Sales Enablement in Four Easy Steps
>Have you been playing a game of telephone with your sales and marketing teams about your company goals? Are the strategies and processes you have in place not quite hitting the target? The strategies and processes you have in place determine how …
Looking to Buy a First Page Ranking? 5 Questions to Avoid This SEO Scam
The emails look like this: "...I thought you might like to know some of the reasons why you are not getting enough organic search engine and social media traffic for your website. Your website is not ranking in the top Google search for many competit…
How do Manufacturers Get Found on Google?
Chances are if you’re reading this, you found it on a Google Search result. Or you follow one of our social media channels and clicked the link we shared from Facebook or Twitter. But either way, you found some interest in this topic because of the t…
Inbound Marketing + Recruitment = Big Impact
Knobelsdorff Electric Inc. (KEI) is a rapidly growing company based out of Goodhue and Eagan, MN and completes projects across the Midwestern states. With 30 years of experience and industry expertise, they operate primarily in the heavy industry are…
3 Specific Ways to Convert Website Visitors into Customers
You’ve done your due diligence. You’ve got your buyer persona created. You know the buyer’s journey inside out, backward, and upside down. You’ve optimized your site with keywords your persona is searching for. Congrats. You’ve just completed the fir…
5 Ways to Convince Your Boss that Marketing Seminars are Valuable
In today's tech-savvy world, just about everyone has a few thought leaders and industry experts they follow. Whether it's a favorite TED speaker, industry influencer, or inspirational author you look up to. And when they come to town to present at a …
The Dynamic Email Marketing Series Part 4: Landing Page Conversion
Here it is. The email you worked so hard to craft is ready to come in for a landing. This post will move away from the email itself and onto the subsequent page it clicks-through to. Now that someone has clicked your email, the landing page needs to …
Optimize Email Click Through Rate: Part 3 of The Dynamic Email Marketing Series
Let’s say you’re sitting at your favorite local bar enjoying a craft beer. While chatting away about life, liberty, and the pursuit of happiness with your buddies, in walks a drop-dead gorgeous bombshell. Your heart skips a beat, awestruck with her b…
Marketing for Manufacturers: Commodity vs. Customized
Is your business B2B or B2C? While you undoubtedly know the answer to that question, do you know how it affects your marketing strategy? Being either B2B or B2C is simply a way for businesses to classify themselves based on who they serve. And who a …
The Dynamic Email Marketing Series Part 2: Optimize Email Open Rates
I was looking through the mail at our house the other day and found an envelope addressed to me. My birthday isn’t for another week, so I was curious what it was for. Giddily, I tore into it wondering who would be sending snail mail in 2017 - aside f…