Leads are the product of a good foundation Building a reliable database of leads is one of the most daunting tasks that any business can face. Most companies resort to whatever they can think of: local connections, networking events, and even the dre…
Are Your Benefits Competitive? In a competitive market where you are up against competition to attract and retain employees, the benefits you offer may make or break your candidate pipeline. According to our recent survey, we learned the top ways man…
What Do Employees Say About Your Company? You can recruit top talent through word-of-mouth and recruitment agencies, but one of the most powerful ways to land top talent is to build your employer brand. While similar to your organization’s brand, you…
Football teams have playbooks for a reason. Sure, the goal might be to win the game. And everyone might be on the same page about that goal. But without the playbook, players will run around aimlessly, trying to make the win happen in silos (and chao…
Keep On Truckin' How do you get a wind turbine from North Carolina to North Dakota? Or a pair of 10-ton coils of galvanized steel delivered intact and ready to use? These are the challenges Ascent Specialized (AS) loves to solve.
GEMO (Good Enough, Move On) - the art of knowing when good is good enough, balanced with critical thinking to determine when and where to invest in better than good.
When a division of NextEra Energy, Inc., a Fortune 100, clean energy company knocked, we answered - quickly. Today, Vye and Power Wizard join forces to create, and deliver, content that serves their clients and their industry. The teams are collabora…
Actually, everything about inbound marketing is not about sales. They are very separate crafts – but when they’re combined, they can both be fire. In the past, marketing and sales have worked together about as well as glue and water. The creative pla…
Back in 2013 or so, I was using YouTube’s video transcription feature to create a transcript for a client video to use in a blog post. The video was about knee pain. It had a section where the doctor said, “…sometimes, you don’t know why your knee hu…
There are literally dozens of ways to increase website traffic. I’ve already touched on how to do keyword research to craft the perfect blog title. This post is going to expand on that to include your entire website. Sounds daunting, doesn’t it? Don’…
The world is changing. Technology is changing, by the hour, and by the minute. With things moving so fast, what are some ways to stay on top of your game with your marketing strategy? Here are some things I do to stay on top of my game as an inbound …
I’ve already written about how to use images in regard to copyright. You should always follow those tips and tricks to keep yourself out of legal trouble. But there is more to consider when it comes to the images used in your content marketing. Copyr…
Have you ever been solicited by an SEO firm? Hold on. Let me rephrase that. When was the last time you were solicited by an SEO firm? As a business owner or marketing director, you’ve been solicited by dozens – if not hundreds - of SEO firms over the…
Tucked away in small town Minnesota is a custom wood turning company called Glacial Wood. They’re in the manufacturing industry and they produce turned wood products for customers all over the world. The company is a culmination of decades of experie…
I’m sure you’ve heard this acronym before. It’s commonly used in conjunction with SEO. And the dreaded word strategy. As in, “What’s your SEO/SEM strategy?”