One of the biggest parts of an effective inbound marketing plan is content creation – i.e. blogging. It’s just so much work to create and maintain a decent blog. First you have to come up with topics, then do keyword research for them, and then find …
WHAT IS PROFIT? The first thing that comes to mind and the most important is the monetary definition of course: the money you make after expenses. It is also the advantage or benefit gained from doing something. We want you to think different. Put th…
You know that feeling you get when you walk into a room and the mood is lively, the people are chipper, and the ambiance is upbeat? Or how about when you feel out of place, like everyone is staring at you, and you can cut the awkwardness with a knife…
![What You Need To Know About Inbound Marketing: The Conversion Phase [VIDEO]](https://www.vye.agency/hs-fs/hubfs/Blog_Images/Conversion_Stage.png?width=500&name=Conversion_Stage.png)
Here at Leighton Interactive, we love to teach others the ways of inbound marketing, so we have put together a four-part video series on the four stages of the Inbound Methodology. Be sure to check out our first blog post: What You Need to Know About…
Do you know the difference between career growth and career development? There's much banter in the professional realm about the word growth - how companies desire growth in size, revenue, and scope, while people ultimately seek growth to learn and a…
Email marketing is both scary and exciting for marketers. Scary because none of us wants to be “that company” who spams their database with junk mail. Exciting because email marketing has the biggest ROI out there. For for every dollar spent, email b…
Redesigning your website is a great way to revitalize your online presence. However, without proper planning and implementation, you may find that your online revitalization has turned into an online ruination. Here are a few key points to remember w…
One of the first things that piqued my interest in inbound marketing was how helpful it seemed. Inbound didn’t look or sound like the image of marketing I had in my head. I had always thought marketing meant convincing people they needed a product or…
You, like every other company out there, need buyer personas to help you focus your nurturing strategies and content creation. A buyer persona is a fictional character that represents your ideal prospect, lead, or customer. They help ensure you're ta…
Before I started my gig at Leighton Interactive, I was confident in my knowledge about marketing. I had the basics covered. I knew who would benefit from the products/services in the industry, brand promotion, the best way to reach the target market,…
Every company must have a brand – a foundation to build upon, an identity for consumers to relate to, a blueprint to guide your actions and growth. Leighton’s marketing and advertising strategy for each client revolves around their brand; creating, s…
Is your website tired, run down, listless? Does it poop out at parties? Is it unpopular? The answer you all your problems is Vitameatavegamin! Okay, just kidding. I had to throw an I Love Lucy quote in there somewhere. But seriously, do you feel like…
Why is your company on social media? I’m going to guess it’s because of one of three reasons: to build brand awareness, to engage with your customers, or to have another way to get the word out about new products or specials. What if I told you that …
Within successful businesses, SMART goals become a natural process, something that goes without saying and happens organically. That’s likely why you don’t hear mention of SMART goals when organizations explain their success. To them, SMART goals are…
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