The most common mistake I see young designers make is over-confidence. It might sound harsh, but it's the truth. So many emerging designers I meet think they are infallible. They're quick to dismiss critique and slow to adapt to feedback.
Do you struggle with social media? Is its ever-changing world enough to make you go crazy and want to give up entirely on your efforts? Do you find yourself spending countless hours on it but feel like you never see a return on your investment? You a…
In the realm of cinema the poster is a major marketing piece in attempting to tease the would-be viewer’s curiosity to want more so that they will drag their corpse into the theatre seat. In my opinion most do not do it well, and the movie poster des…
Online advertising has spilled over into social media, because of the incredible opportunity it presents. This is where your potential customers spend a majority of their time online. One of the largest and most powerful social media channels is Face…
It is time to bring the inbound marketing series full-circle and close the loop. This article will discuss the importance and value of inbound marketing analytics. Analytics close the inbound marketing loop, tying all of your efforts together and com…
This is the fourth blog in our inbound marketing series. As a reminder, inbound marketing is a combination of online marketing tactics working to interact and develop relationships with potential customers PLUS engaging in a continual flow of informa…
We are in the people business. In order to most effectively do our jobs we need to understand people – their likes and dislikes, habits and routines, wants and needs and their buying behaviors. The marketing world has noticed a transition into online…
So your hosting firm has provided you with report after report on how well you are ranking for a dozen or so key terms they claim to be focusing their efforts on. That's great, right? Perhaps not.
There has been a long standing debate amongst the web development community about which browsers (and how many versions back) we should support when developing websites for our clients. There are several versions of several browsers all being used on…