Tactics

What are marketing tactics?

Once your strategy is developed, it’s time to execute in order to hit your business goals. Tactics are the details.

Who will carry out the tactics? Between our two teams, there’s typically a natural cadence of planning, executing, and measuring that supports your marketing strategy. It works for some clients to empower our agency to handle most tactics, and it works for others to handle some of the tactics on their own.

Launching tactics is only part of the approach. One of the most important aspects is measuring results with reporting tied to your strategy. This is the good stuff where we learn to dig in, pivot, and reapply. If you're looking for strategy inspiration, be sure to check out one of our best resources, The Ultimate Marketing Planning Kit. 

You can expect transparency through the data when you work with Vye.

Some common tactics include:

• Inbound Methodology
• Content Marketing
• Social Media
• Paid Media
• PR 
• Targeted Account-Based Marketing
• Email Marketing
• SEO
• Sales Enablement