The ultimate marketing planning kit.

Guides, templates, and how-to's that will help you dominate your sales & marketing plan.

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Marketing is hard. Vye makes it easier.

We are data-driven like there’s no tomorrow. One stat that has been particularly sticky for me once I read it? Via CoSchedule, “Marketers with a documented strategy are 313% more likely to report success.” Strategy. How does that word make you feel? Stressed? Flustered? Incapable? Pressured? Or have you embodied it — instead of feeling inspired, motivated, capable, crushable? For a lot of marketers, strategy feels … unattainable or ambiguous. What does it even mean? Where do I even start?

Well, you can start right here by downloading our all-in-one massive marketing kit. Don’t worry; massive doesn’t mean overwhelming. We included everything necessary to craft your own marketing strategy no matter your role or size of the company. Everything is scalable, and everything is pretty clearly laid out within. If you need some help working through these resources, we’d love to chat. You can get in touch with our new business team.

Ready to check it out? Here’s the teaser list:

  • Business Goals & Budgets
  • ID’ing your Target Market & Persona(s)
  • Mapping the Buyer’s Journey
  • Campaign Tactics (aka, the work)
  • Templates for Content, Social, & SEO
  • Distribution & PR 
  • Can’t Miss Tools We Love the Most!
  • Benchmarking 101 — Why You NEED It

Get the kit and get strategic!


Jennifer Lawrence
Vice President

Business goals, budget, & where marketing fits.

Time to align. Marketing is more than your marketing team.

How much to spend on marketing.

Because Budget isn’t a Bad Word. *To Use: Go to "File" and "Make a Copy"

The marketer’s map: tactics based on the buyer’s journey.

Because navigation is always easier with a map. Guide your business in the right direction.

Tying marketing efforts to company goals.

Because without one, you can’t have the other.

Identify your market, buyer, & customers.

Who are you trying to reach? Are you sure?

Crafting your buyer persona(s).

Everything you do should be about them.

Buyer’s ultimate journey (to you).

Are you mapping your buyer’s next move? Here’s how.

ABM buyer profile.

Defining your ideal buyer profile in 3 steps.

Campaign trail: tactics for success.

Digging the ditch, laying the groundwork, doing the work.

Digital marketing guide: terms & rationale.

Insider info into all the (inbound marketing) things.

Marketing campaign template.

Planners gonna plan; put your work to work.

Content distribution checklist.

Your content deserves to see the light of day. Check. *To use: go to "file" and "make a copy".

Create a content map for your persona.

It’s about both the journey & the destination. *To use: go to "file" and "make a copy".

Seeing is believing—put your tactics to work.

For everything, there is a template. Here’s yours.

Content calendar template.

When you’re intentional about when and how you create content, everyone wins. *To use: go to "file" and "make a copy".

Social media calendar template.

Because social media should never be an afterthought. *To use: go to "file" and "make a copy".

Content creation & SEO best practices.

Write for people, optimize for search engines.

Social media best practices.

More about them, less about you. How, when, & where to post best.

Smarketing SLA template.

Dream team: a new sales and marketing vision.

ABM outreach template.

Marketing and sales work better together.

Marketing requires elbow grease & a big toolbox.

A list of our can't-miss, love-so-much tools.


HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.


Hotjar is a powerful tool that reveals the online behavior and voice of users. By combining both Analysis and Feedback tools, Hotjar gives users the 'big picture' of how to improve a site's user experience and performance/conversion rates.


Wistia is a video-software company that provides video-hosting services for businesses, including adding videos to the web, tracking performance and building audiences.


Databox is a business analytics platform that pulls all data into one place to better track performance and discover insights in real-time.


Canva is a simplified graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.


BuzzSumo is a research and monitoring tool. It allows users to find content that is most shared on social media channels. Users can enter their own domain or another domain, and see what has been shared socially. Easily find influencers related to particular topics.


AHREFS is a digital marketing analysis tools used for preparing audit report, backlink analysis, URL rankings, competitive analysis, and more. It is used extensively for SEO analysis and is also useful for keyword analysis and website rankings.


Cision is a public relations and earned media software company and services provider. It covers all aspects of user communication needs, helping businesses reach, target, and engage your audience.

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Build a better benchmark: reporting & auditing.

How else will you know if your efforts are working?

Marketing benchmarks guide.

If you don’t even know where to begin, start here!

Website audit & tools guide.

It might be beautiful, but does it work? See for yourself.

SEO & technical audit benchmarks guide.

The good, the bad, and the superbly ugly data of web functionality.

The Vye methodology.

We hope you found this strategy toolkit helpful as you map out your future marketing & sales plan! At Vye, we specialize in combining data, research, creativity, and tactics to help address the areas we outlined above and align marketing and sales efforts. Our goal is to always help our clients move the needle on their business and revenue goals. If you're interested in seeing whether we are a good partner fit to help your company accomplish goals, let us know. We'd love to start a conversation.

About Vye

The Vye experience delivers Uncommon Creativity—a fresh alternative to traditional marketing, that joins technology, data, and creativity. Vye, along with our clients, is united around our mission to redefine marketing as a measurable, growth investment.

Our expertise in inbound marketing has earned us Diamond Hubspot Partner status, and the trust and partnership from dozens of B2B clients across the United States. Our curious, analytical, and adaptive team members work their magic from offices in downtown St. Cloud, Minn. and in the Rail Yard Innovation District of Green Bay, Wis.

Vye, launched in August 2020, is formerly Leighton Interactive (founded in 2009).