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This content was syndicated from its original post on 6/5/18 at: https://databox.com/tactics-for-high-converting-landing-pages
If you’re like most marketers, your answer likely ranges between the following:
100% confidence is rare.
Sure, we can benchmark our current conversion rates with how a specific landing page performed in the past. These types of time-based comparisons are helpful, but they’re never apples-to-apples.
Changes to your product or service, new campaigns, seasonality–all of these outside influences will likely skew any comparisons in your month-over-month conversion rates.
So again, is my landing page conversion rate good?
Well, we can also benchmark ourselves against industry standards, however, there’s so much variance between your business and everyone else’s, that these comparisons are really just a starting point.
So how can we be sure that our landing pages are converting to their highest potential?
Because that’s the real question, isn’t it?
It’s great to see when your conversion rates trend up, or that yours are higher than the industry average, but what we really want to know is, “is my landing page converting as well as it could?”
We asked marketers from the Databox Partner Program to share one tactic from their “bag of tricks” in order to learn how other companies go about improving conversion rates.
Here’s what we learned.
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