Posts by Travis McGinnis

Okay Google, How Do I Optimize for Voice Search?

Travis McGinnis
Posted on Tue, Jul 09, 2019
by Travis McGinnis

How do you optimize your website for voice search? That's the big question marketers are asking now that speech recognition technology is finally at a point where it is intelligent enough to understand the nuances of human language.

Read More

What's A Good CTA Click-Through Rate? [New Research]

Travis McGinnis
Posted on Tue, Jun 11, 2019
by Travis McGinnis

What is a CTA and how do yours stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.

Read More

How to Use a Hashtag Properly on Facebook & Twitter

Travis McGinnis
Posted on Thu, Dec 13, 2018
by Travis McGinnis

We’ve all been a victim of hashtag abuse. Perhaps even guilty ourselves. If you've ever wondered how to use a hashtag, here's your guide.

Read More

6 Easy Steps to Increase Website Traffic with Targeted Keywords

Travis McGinnis
Posted on Tue, Dec 11, 2018
by Travis McGinnis

These six easy steps are guaranteed to increase website traffic. They're so easy, even a caveman could do them.

Read More

VIDEO: How to Use the Inverted Pyramid for Better Results

Travis McGinnis
Posted on Tue, Nov 20, 2018
by Travis McGinnis

Planning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works:

Read More

3 Crucial Steps to Optimize Images for SEO

Travis McGinnis
Posted on Wed, Oct 17, 2018
by Travis McGinnis

Images serve a major purpose when it comes to best practices for search engine optimization. Obey these three commandments to optimize images for SEO:

Read More

How to Reach Your Buyer Persona with SEO

Travis McGinnis
Posted on Wed, Oct 03, 2018
by Travis McGinnis

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.

Read More

Closing the Wooden Loop with Sales Enablement Services

Travis McGinnis
Posted on Thu, Sep 27, 2018
by Travis McGinnis

This is the story of how we took Glacial Wood, an inbound marketing client, and connected the HubSpot Sales CRM and helped build a repeatable sales process with sales enablement services. That process has allowed theirs team to better qualify and prioritize the leads coming from their website.

Read More

What is SEM?

Travis McGinnis
Posted on Tue, Sep 04, 2018
by Travis McGinnis

SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.

Read More