WALKER METHODIST

Long-Lasting Impact

Elevating a senior living brand through digital transformation and strategic marketing.

These Numbers Don't Lie

$40K
RAISED DURING A THREE-MONTH FUNDRAISING CAMPAIGN
348%
INCREASE IN WEBSITE SESSIONS SINCE 2014
6.9K%
INCREASE IN BLOG VIEWS SINCE 2015

Industry

Healthcare, Senior Care

Service

Strategy, Website, Content, HubSpot, Video, Social+Paid

Background

Walker Methodist came to Vye with a goal to drive more qualified leads, elevate brand awareness in the Twin Cities, and spotlight key programs like memory care. Their team also needed a more cohesive brand architecture and a digital strategy that could evolve with their audience.

A brand that grows with its audience

What began as a website refresh evolved into a long-term partnership that supported every corner of the Walker Methodist brand.

We introduced a new content strategy, launched gated offers and lead nurturing workflows, and built emotional connection through storytelling campaigns featuring real resident voices. A brand architecture initiative brought clarity across locations and programs, reinforcing trust with audiences and consistency across channels.

Marketing through moments that matter

In moments of calm and crisis, Walker Methodist relied on Vye to help them connect with their community. The pandemic-era Well Wishes campaign generated more than $40,000 in donations and hundreds of personal messages for frontline staff.

After a brief pause, the organization returned to Vye seeking renewed strategy and innovation. Together, we continue to build a brand that reflects their mission and deep community impact.

 

Mermory-Care-Page-min

About Walker Methodist

Walker Methodist is a non-profit organization providing senior living communities and care services across Minnesota, North Dakota, and Wisconsin, offering assisted living, memory care, and independent living options.

Looking for a winning partnership with measurable results?

Let’s turn your mission into momentum.

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