R&M MANUFACTURING

High Need, High Expectations

A recruitment campaign that delivered real results in a high-pressure labor market.

These Numbers Don't Lie

NEW HIRES FOR HIGHLY TECHNICAL ROLES

ONLINE APPLICANTS GENERATED

669%

INCREASE IN WEBSITE SESSIONS FROM SOCIAL MEDIA

90%

INCREASE IN SOCIAL MEDIA CLICKS

456%

INCREASE IN CAREER PAGE VIEWS

Industry

Manufacturing

Service

Strategy, Content, Video, Website, HubSpot, Social+Paid

Background

R&M Manufacturing approached Vye for a website rebuild in 2017, but when COVID-19 created unprecedented hiring challenges, they needed a strategic recruitment campaign to fill critical production roles in their sheet metal fabrication business.

Solving the manufacturing talent crisis

When COVID-19 created an unprecedented labor shortage, R&M Manufacturing struggled to fill key technical positions that were critical to production. Our team conducted extensive research with economic development centers and manufacturing associations to develop an effective recruitment strategy.

Our Solutions in Action

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The Work: R&M Recruitment Video

Our recruitment video honed in on all of the messages R&M had struggled to convey to potential recruits.

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The Result: R&M Client Story

Hear where R&M started, and how Vye's work helped build out their team in a matter of months.

Attracting qualified candidates through digital innovation

By updating user-centric website content, creating compelling video assets, and distributing opportunities through targeted paid social media, R&M successfully filled highly technical positions that had previously received zero responses, including design engineers and press brake operators.

The results were better than what we anticipated. It’s very hard for some of the positions we need to find an experienced person. Working with Vye - they understand manufacturing, they understand what’s needed and the requirements to fill these positions. Through their recruitment efforts on social media, they were really able to target the right candidates.

Jeff Nelson

COO at R&M Manufacturing

About R&M Manufacturing

R&M Manufacturing is a full-service sheet metal fabrication company with over 50 years of excellence, offering precision services from design and tool building to fabrication, assembly, and packaging.

Looking to solve your recruitment challenges?

Let us help you develop a strategy that attracts qualified candidates in even the most competitive labor markets.

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