A system to support a world-renowned e-commerce company experiencing exponential growth.
Creative Memories is an international company widely known for starting and leading the scrapbooking industry with world-class products and a passionate home-based salesforce (called Advisors). Over its 30-year history, Creative Memories has seen a fair amount of change, both internally and with their customers.
Our relationship with Creative Memories started in 2014 when the company relaunched operations under new ownership. To meet market demands, Creative Memories needed to offer an exceptional e-commerce experience to both their Advisors and end customers.
This e-commerce experience needed to:
After identifying a strategy to provide the best possible Advisor and customer experience, the system was built on Magento 2. Some of the key needs of this platform included:
Much of the foundation work was spent ensuring that end customers could be assigned to specific Advisors, and to ensure that Advisor commission payouts were on time and accurate.
As the company grew through an innovative social selling model, the platform evolved to handle immense amounts of traffic and order quantities. Creative Memories is known for hosting product launches and promotions several times a month that result in a flood of visits. It was critical to build a platform that could handle the influx. Rough estimates indicate that orders processed during these launches have increased by roughly 500% since the beginning of the partnership.
Since the start of the partnership, the scope and scale of our work with Creative Memories has grown substantially. What started as an e-commerce platform build has evolved into a strategic partnership. With daily communication and constant platform iterations, we have become an extension of the Creative Memories team.
Our partnership with Creative Memories started in a very technical space: figure out how to build a seamless platform to make sure that orders are processed, contacts are assigned, and Advisors are paid. With much of that foundational work established, our partnership has shifted into the realm of sales and marketing support. We look forward to helping Creative Memories dominate in their market through sales growth.
Whether you just have a few questions and are looking for some professional insight, or you’re looking for an invested strategic partner, we’ve got you covered. Get in touch with our marketing experts.