The Brief

05.03.21

Amplify your spark.

You once had a spark, an idea, a super strength that caused you to start something. Over time, and with a lot of noise in the world, it’s easy to clutter our businesses with the add-ons “we should do.”

People don’t hire you, buy from you or recommend you because you’re mediocre. They do it because your spark is exceptional. Is the spark at the center of your business today? It should be.

04.12.21

We measure, so we know.

But sometimes, we simply don’t want to know the answer. When was the last time you checked the balance of your retirement account? Have you ever avoided a visit to a doctor, who might inform you of the effects of a high fat, high cholesterol, low-exercise lifestyle? And even more personal, have you avoided the scale because… well, we know why we avoid the scale!

But not measuring doesn’t change the answer. This applies to business, too. What are the measurements you’re avoiding? The sooner you know and can learn the answer, the sooner you can move the results in a desirable direction.

 

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Easter Egg!