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What Is HubSpot? A Simple Explanation.

What Is HubSpot? A Simple Explanation.

What is HubSpot? When HubSpot was launched in 2005, it introduced a new take on marketing — less bugging customers, and more helping them find and get what they need.

Starting Your HubSpot Knowledge Base

Starting Your HubSpot Knowledge Base

HubSpot's Knowledge Base can help you provide an easy in-depth guide regarding directions for products, FAQs, job aides, company processes, procedures, and even your original content all in one place, available 24-hour hours a day. This searchable li…

Using Data to Improve the Effectiveness of B2B Content Marketing

Using Data to Improve the Effectiveness of B2B Content Marketing

What are the challenges B2B marketers face in bringing more sophistication to their content marketing efforts and making a much better connection between producing original content and spiking the bottom line? The most common challenges B2B companies…

5 HubSpot Reporting Features to Know in 2019

5 HubSpot Reporting Features to Know in 2019

According to HubSpot's State of Inbound report, when asked about the respondents' top marketing challenge, 40 percent listed proving the ROI of their marketing activities. And how do you prove ROI? Reporting. No matter what you are working on, having…

3 Reasons Your Marketing Automation Needs Revamping

3 Reasons Your Marketing Automation Needs Revamping

Wouldn’t it be great if there were something out there that could save your marketing department time, resources, and money? There is – and it’s called marketing automation. It comes in the form of a genius product – marketing automation software – w…

68 Content Marketing Abbreviations and Acronyms To Know in 2024

68 Content Marketing Abbreviations and Acronyms To Know in 2024

Marketing is full of acronyms that can make your head spin. Every day, there seems to be a new shorthand for the latest digital trends or success metrics. Luckily, we’ve created a list of popular marketing abbreviations, digital advertising acronyms,…