Actually, everything about inbound marketing is not about sales. They are very separate crafts – but when they’re combined, they can both be fire. In the past, marketing and sales have worked together about as well as glue and water. The creative pla…
Tucked away in small town Minnesota is a custom wood turning company called Glacial Wood. They’re in the manufacturing industry and they produce turned wood products for customers all over the world. The company is a culmination of decades of experie…
Collecting customer data is the single most important key to your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona. Many businesses that collect data don’t know what to do with it and end up …
I’ve got the answer to the question I know you’ve been asking your whole life. What happens when a metal company goes all in with their marketing? Okay, so maybe that wasn’t one of your burning life questions. But it should matter to you, and here’s …
Call-to-action buttons are the best. Think of them as the rug that ties the marketing room together. If you have no idea what I’m talking about, you should check out this blog I wrote about Calls-To-Action. First Things First: What is a perfect Call-…
>Have you been playing a game of telephone with your sales and marketing teams about your company goals? Are the strategies and processes you have in place not quite hitting the target? The strategies and processes you have in place determine how …
Being in sales can be a challenging career path, and I don’t mean that in a bad way. Just about every company on the planet needs a sales and outreach arm (whether it’s one person or a massive team). Whether they are called sales representatives, cli…
Have you ever played a game of telephone? You know, the childhood game where one person whispers into the ear of another and the information chain continues until the last person repeats the sentence out loud for all to hear. The end product is a jum…
You’ve done your due diligence. You’ve got your buyer persona created. You know the buyer’s journey inside out, backward, and upside down. You’ve optimized your site with keywords your persona is searching for. Congrats. You’ve just completed the fir…
Traditionally, return on investment (ROI) is a simple calculation of financial gain minus its cost divided by the cost. It is expressed in a percentage and, the larger the number, the better.
The role of the sales professional has changed significantly over the last decade. In the past, you needed to understand every detail of your product or service. You had to read people, establish rapport, and find creative ways to overcome repeated o…
Growing your business is a hard task and requires a slew of various tools to accomplish those goals. For many companies, those tools are scattered across various platforms – some online, others offline - and thus their data isn’t stored in a single p…
Our website is so outdated! We just need it updated.