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Conversion Corner

Not your average marketing insights from a not-so-average crew.

Creativity

Five Ways to Better Your Branding

Five Ways to Better Your Branding

Every company must have a brand – a foundation to build upon, an identity for consumers to relate to, a blueprint to guide your actions and growth. Leighton’s marketing and advertising strategy for each client revolves around their brand; creating, s…

5 Elements to Great Advertising

5 Elements to Great Advertising

There was once a French man named Roland Barthes. He was a literary theorist, philosopher, and critic. Even though he, himself, was not a photographer, he so eloquently described aspects of photography from his own perspective in many of his literary…