![What You Need To Know About Inbound Marketing: The Closing Phase [VIDEO]](http://www.vye.agency/hs-fs/hubfs/Blog_Graphics/InboundMethodology.png?width=500&name=InboundMethodology.png)
If you are familiar with our four-part video series, you might already know how to attract the right customers to your site and how to convert those customers into qualified leads by referring to the inbound methodology. Now you're ready to learn how…
You know that feeling you get when you walk into a room and the mood is lively, the people are chipper, and the ambiance is upbeat? Or how about when you feel out of place, like everyone is staring at you, and you can cut the awkwardness with a knife…
![What You Need To Know About Inbound Marketing: The Conversion Phase [VIDEO]](http://www.vye.agency/hs-fs/hubfs/Blog_Images/Conversion_Stage.png?width=500&name=Conversion_Stage.png)
Here at Leighton Interactive, we love to teach others the ways of inbound marketing, so we have put together a four-part video series on the four stages of the Inbound Methodology. Be sure to check out our first blog post: What You Need to Know About…
Do you know the difference between career growth and career development? There's much banter in the professional realm about the word growth - how companies desire growth in size, revenue, and scope, while people ultimately seek growth to learn and a…
One of the first things that piqued my interest in inbound marketing was how helpful it seemed. Inbound didn’t look or sound like the image of marketing I had in my head. I had always thought marketing meant convincing people they needed a product or…
You, like every other company out there, need buyer personas to help you focus your nurturing strategies and content creation. A buyer persona is a fictional character that represents your ideal prospect, lead, or customer. They help ensure you're ta…
Before I started my gig at Leighton Interactive, I was confident in my knowledge about marketing. I had the basics covered. I knew who would benefit from the products/services in the industry, brand promotion, the best way to reach the target market,…
Every company must have a brand – a foundation to build upon, an identity for consumers to relate to, a blueprint to guide your actions and growth. Leighton’s marketing and advertising strategy for each client revolves around their brand; creating, s…
Is your website tired, run down, listless? Does it poop out at parties? Is it unpopular? The answer you all your problems is Vitameatavegamin! Okay, just kidding. I had to throw an I Love Lucy quote in there somewhere. But seriously, do you feel like…
Why is your company on social media? I’m going to guess it’s because of one of three reasons: to build brand awareness, to engage with your customers, or to have another way to get the word out about new products or specials. What if I told you that …
The real deal
As you may know, the most important type of webpage for any inbound campaign is the landing page - it's the page where your anonymous visitor converts to a contact or lead. This is why the most important part of a landing page is the form itself. The…
Animated GIFs: do you pronounce it “Jif” or “Gif” and what are they?
You’re trying to land a new account, you’ve just applied for your dream job, you’re trying to advance at your current job… what is your process in getting where you want to be? How about trying this: Be Proactive. Be Persistent. Be Patient.
There was once a French man named Roland Barthes. He was a literary theorist, philosopher, and critic. Even though he, himself, was not a photographer, he so eloquently described aspects of photography from his own perspective in many of his literary…