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Conversion Corner

Not your average marketing insights from a not-so-average crew.

The Vye Team

5 Tips for a Positive Work Environment

5 Tips for a Positive Work Environment

You know that feeling you get when you walk into a room and the mood is lively, the people are chipper, and the ambiance is upbeat? Or how about when you feel out of place, like everyone is staring at you, and you can cut the awkwardness with a knife…

How Career Growth & Career Development Are Different

How Career Growth & Career Development Are Different

Do you know the difference between career growth and career development? There's much banter in the professional realm about the word growth - how companies desire growth in size, revenue, and scope, while people ultimately seek growth to learn and a…

Building Buyer Personas with Maslow’s Hierarchy of Needs

Building Buyer Personas with Maslow’s Hierarchy of Needs

One of the first things that piqued my interest in inbound marketing was how helpful it seemed. Inbound didn’t look or sound like the image of marketing I had in my head. I had always thought marketing meant convincing people they needed a product or…

Our Buyer Persona Creation Process in Action

Our Buyer Persona Creation Process in Action

You, like every other company out there, need buyer personas to help you focus your nurturing strategies and content creation. A buyer persona is a fictional character that represents your ideal prospect, lead, or customer. They help ensure you're ta…

Recipe for Success: Inbound Marketing

Recipe for Success: Inbound Marketing

Before I started my gig at Leighton Interactive, I was confident in my knowledge about marketing. I had the basics covered. I knew who would benefit from the products/services in the industry, brand promotion, the best way to reach the target market,…

Five Ways to Better Your Branding

Five Ways to Better Your Branding

Every company must have a brand – a foundation to build upon, an identity for consumers to relate to, a blueprint to guide your actions and growth. Leighton’s marketing and advertising strategy for each client revolves around their brand; creating, s…

Save Your Website in One Step

Save Your Website in One Step

Is your website tired, run down, listless? Does it poop out at parties? Is it unpopular? The answer you all your problems is Vitameatavegamin! Okay, just kidding. I had to throw an I Love Lucy quote in there somewhere. But seriously, do you feel like…

Everything is Inbound: Social Media for Business

Everything is Inbound: Social Media for Business

Why is your company on social media? I’m going to guess it’s because of one of three reasons: to build brand awareness, to engage with your customers, or to have another way to get the word out about new products or specials. What if I told you that …

How To Create Adaptive Forms in HubSpot

How To Create Adaptive Forms in HubSpot

As you may know, the most important type of webpage for any inbound campaign is the landing page - it's the page where your anonymous visitor converts to a contact or lead. This is why the most important part of a landing page is the form itself. The…

Practice the 3 P's: Be Patient, Persistent, & Proactive

Practice the 3 P's: Be Patient, Persistent, & Proactive

You’re trying to land a new account, you’ve just applied for your dream job, you’re trying to advance at your current job… what is your process in getting where you want to be? How about trying this: Be Proactive. Be Persistent. Be Patient.

5 Elements to Great Advertising

5 Elements to Great Advertising

There was once a French man named Roland Barthes. He was a literary theorist, philosopher, and critic. Even though he, himself, was not a photographer, he so eloquently described aspects of photography from his own perspective in many of his literary…