Blog

"You’ll Never Understand My Business" & Other Technical Marketing Myths

"How are you going to understand my industry?"

Vye Secures Three-Peat on Inc. 5000 List

Just call us the Los Angeles Lakers because we just secured a place on Inc. 5000 list for the third year in a row. While it's an honor to be named once, we're even more excited about this level of sustainable growth.

What You Get With Agency Website Development

Let's not beat around the bush. Your team could buy a website template today, purchase a new domain, and have something up and running in a few weeks or so. That's true. It's also true that the website you'd launch will miss some VERY crucial steps t…

3 Ways To Make Your Life Easier With HubSpot Marketing Hub

Get a nagging sense of dread anytime you think about all the marketing emails you need to send, landing pages you have yet to create, and campaign stats you should be analyzing? You’re not alone — most marketers feel overwhelmed and overworked these …

Bank Marketing: Where To Focus Your Budget

Marketing a bank is no easy feat. On one hand, you need to convey stability and security - not exactly exciting stuff. But you also have to appeal to digitally-savvy customers who expect speed, convenience, and personalization from their bank.

Strategic Branding for Technology Service Providers

Show me an industry with an image problem, and I’ll show you an incredible marketing opportunity. I have always loved writing for the underdogs…those businesses that are inscrutable to outsiders, those that are poorly served by traditional marketing …

What Barbie Can Teach Us About Branding vs. Marketing

A recent study found that brand loyalty is on the up and up, with 72% of consumers prepared to pay more to purchase from their preferred brands. Sounds great, right? It is — as long as you can earn consumer loyalty. That’s where branding and marketin…

Vye Announces Promotion of Sarah Cords as VP, Client Experience & Strategy

ST. CLOUD, MN — Vye is pleased to announce the promotion of Sarah Cords to Vice President, Client Experience & Strategy. Cords joined the agency in 2021, serving in various capacities including Account Supervisor and most recently as Director of …

How to Build an Inbound Content Strategy

We’ve all been there — laying on the couch binging reruns of Grey’s Anatomy. Just as they’re about to start a life-saving surgery, a commercial pops onto the screen and stops the show. How do you feel? Irritated?

9 Types of Video Production to Incorporate into your Marketing Efforts

Back when the Spice Girls and Backstreet Boys ruled the airwaves, my friends and I were editing homemade BMX videos in the high school media center. The result was a pretty epic BMX video featuring 10 or so of our friends, as well as an awesome sound…

What You Need To Know About Inbound Marketing [Video]

Today, almost all companies are conducting business online with traditional outbound marketing methods like buying ads, buying email lists, and hoping for leads. But did you know there's an alternative method that is proven to be bigger, better, and …