Account Strategist

Full-Time, exempt | Reports to: Director of Client Services | Remote, Hybrid, or Office

About Vye®

Vye is a growing marketing agency and HubSpot Solutions Partner with offices in St. Cloud, MN and Green Bay, WI with fully remote employees in 8 states across the United States. We have 35+ team members at Vye and are part of the Leighton Enterprises family of companies which totals approximately 225 employees across 3 companies. Our competitive benefits package includes employee stock ownership, health benefits, paid parental leave, and flexibility to work from anywhere.

Vye is an award winning agency that drives measurable growth by generating leads, building brand awareness, and increasing customer loyalty through inbound marketing and web development. Our mission is to redefine marketing as a measurable growth investment for our clients and stay focused on our niche: measurable, empathy-based marketing. 

Our purpose is to drive growth for our clients, ourselves, our agency, and the communities that we live and work in. 

Think you’re a good fit? Get to know our team and our core values. 

About this role

The Account Strategist is the lynchpin for developing and maintaining exemplary client relationships which are the heart and soul of our business and our clients’ success. This role is on the front lines of the business, with the responsibility to create & manage client strategy, goals, and results. The Account Strategist maintains a vision for new and improved results, innovations, and opportunities for relationship growth as well as driving the work forward based on alignment with business & marketing goals.. This role combines experience in relationship management, consulting, goal-setting, marketing strategy and tactics to achieve client growth in revenue and KPI’s. The Account Strategist also works closely with cross-collaborative teams to present project & creative briefs, maintaining the strategic thread across multiple departments from creative to inbound.

\ Responsibilities

  • Manage a book of clients (6-12) with the capacity to drive revenue and growth for clients and the agency. This includes both project based clients and ongoing partnership clients.
  • Consult and provide recommendations to guide clients to their business goals. 
  • Lead client discovery sessions, status meetings, strategy discussion & presentations, creating agenda and facilitating internal & external meetings.
  •  Create and build strategic marketing campaigns, collaborating with team members, using a data driven approach, always keeping on eye on the bigger picture for clients.
  • Lead an internal agency team through the full campaign lifecycle; from ideation to integration and execution, continually seeking client feedback, and assessing performance.
  • Oversee the implementation of the account team’s deliverables; prioritize assignments and manage risks to bring to life award-winning work and client results.
  • Work closely with project managers on scope, deliverables, timelines, and budgets; challenge the status quo, drive innovation and out-of-the-box solutions.
  • Develop and maintain a working knowledge of clients’ industries, culture, products/services, and strategic communications/marketing goals.  
  • Maintain a responsive service orientation; demonstrate a high level of organization and detail management. 
  • Ability to collect information, feedback & data, and make decisions that provide exceptional client experiences. This includes reading reports & recommendations, making strategic decisions in line with client goals, budget & deliverables. A practiced ability to connect the dots between tactics and ROI for the client.
  • Create scope documents, project & creative briefs, run kick-off and internal meetings to drive high quality work forward.

\ Competencies & Attributes

  • Expert at sharing the vision and impact of Vye; lead by example and models the core values. 
  • Expert time management, and innate project foresight..
  •  Able to build a strong case for business decisions, prioritization, and workflow that reflects data, best practices, and anticipated results.  
  • Ability to understand  the importance of a data-driven approach as well as uncover recommendations based on KPI’s.
  • Able to pivot in challenging and opportune times in order to maximize client results.
  • A humble teacher committed to building the knowledge and skill sets of others. 
  • Driven by results, innovation, and client success, with a get-it-done attitude and the ability to rally the team toward results. 

 \ Qualifications

  • 6-10+ years experience in client relations, agency experience required.
  • Experience leading, managing, and motivating teams, directing the work of team members.
  • Examples of past influence on organizational and/or client revenue and results. 
  • Examples of past influence on brands or brand creation.
  • Technical competence with inbound marketing software, content management systems, project management systems, and accounting software.
  • Preferred knowledge of, or willingness to learn, the Traction EOS business model.

 \ Vye Benefits and Perks

  • Health, Dental & Vision insurance benefits with company contribution
  • Remote working flexibility
  • Workstation setup (laptop, monitor, equipment, standup desk, etc…)
  • Company-paid life and long term disability insurance
  • Paid parental leave 
  • Health Savings, medical flex, and dependent flex account options
  • Company-paid Employee Assistance Program
  • 401(k) Retirement Plan to all full-time and part-time employees who work a minimum of 1,000 hours each year. 
  • Employee stock ownership plan (ESOP)
  • Paid holidays
  • Competitive PTO plan
  • Summer Hours: Memorial Day to Labor Day the normal working hours change to end early on Fridays
  • Birthday: Half-day of PTO to use however you choose during the month of your birthday.
  • Continuous education investments through monthly scheduled “stay sharp” sessions
  • Team building: Friday ‘beerstorming’ sessions, Lunch and Learn sessions, and All staff in-person events (up to 2 times a year)

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