Do you know the difference between career growth and career development? There's much banter in the professional realm about the word growth - how companies desire growth in size, revenue, and scope, while people ultimately seek growth to learn and a…
Every company must have a brand – a foundation to build upon, an identity for consumers to relate to, a blueprint to guide your actions and growth. Leighton’s marketing and advertising strategy for each client revolves around their brand; creating, s…
You’re trying to land a new account, you’ve just applied for your dream job, you’re trying to advance at your current job… what is your process in getting where you want to be? How about trying this: Be Proactive. Be Persistent. Be Patient.
The most common mistake I see young designers make is over-confidence. It might sound harsh, but it's the truth. So many emerging designers I meet think they are infallible. They're quick to dismiss critique and slow to adapt to feedback.
In the realm of cinema the poster is a major marketing piece in attempting to tease the would-be viewer’s curiosity to want more so that they will drag their corpse into the theatre seat. In my opinion most do not do it well, and the movie poster des…