Vivie
Vivie Becomes a New Brand & Website
When two senior care leaders merge, they need a website that feels like home — even when they're starting a new chapter.
Background
Imagine you're tasked with merging two established senior care organizations, launching a brand-new identity, and creating a new website in under four months.
That was exactly Vivie's challenge when Walker Methodist and Knute Nelson became one. With minimal existing assets and a ticking clock, they needed a digital presence that would honor both legacies while confidently stepping into their future together.
Industry
Senior Care and Living
Service
Strategy, Website, Content
These Numbers Don't Lie
Who's Vivie?
Vivie is a healthcare and senior living organization formed by the merger of Walker Methodist and Knute Nelson. They're the folks helping seniors and their families navigate everything from community living to hospice care across the upper Midwest.
Merging brands, honoring care, and designing for growth
When Walker Methodist and Knute Nelson became Vivie, they needed more than a new name — they needed a digital experience that reflected their core pillars of care and future-forward vision. We built a site around the user journey, making it easier for seniors and families to find what they need, while aligning with Vivie’s ambitious growth goals. The result? A brand and website that feels as intentional as the care they deliver.



The view from the top
The website is beautiful. The language, tone, and design feel like Vivie, and we can tell you took our feedback to heart. I can't tell you enough how thankful we are for your team's expertise throughout this project and beyond. We are all so excited.

What we loved about the work
We'll be honest — there's something incredibly satisfying about helping two organizations unite their digital presence without losing what makes each special. This project let us flex our strategic muscles, balancing the technical challenge of preserving SEO value with the creative work of crafting a digital experience that truly feels like home. When a client trusts you to launch their brand new identity to the world, that's the kind of challenge that gets us out of bed in the morning.
Want a website that converts?
