Vivie

Vivie Becomes a New Brand & Website

When two senior care leaders merge, they need a website that feels like home — even when they're starting a new chapter. 

Background

Imagine you're tasked with merging two established senior care organizations, launching a brand-new identity, and creating a new website in under four months. 

That was exactly Vivie's challenge when Walker Methodist and Knute Nelson became one. With minimal existing assets and a ticking clock, they needed a digital presence that would honor both legacies while confidently stepping into their future together.

Industry

Senior Care and Living

Service

Strategy, Website, Content

These Numbers Don't Lie

4 months
From kickoff to launch, delivering a complete website that aligned with the brand announcement
2 brands
Successfully merged into one cohesive digital experience
62,000+ new sessions
New visitor sessions since the December launch

Who's Vivie?

Vivie is a healthcare and senior living organization formed by the merger of Walker Methodist and Knute Nelson. They're the folks helping seniors and their families navigate everything from community living to hospice care across the upper Midwest.

Merging brands, honoring care, and designing for growth

When Walker Methodist and Knute Nelson became Vivie, they needed more than a new name — they needed a digital experience that reflected their core pillars of care and future-forward vision. We built a site around the user journey, making it easier for seniors and families to find what they need, while aligning with Vivie’s ambitious growth goals. The result? A brand and website that feels as intentional as the care they deliver.

vivie-homepage
Vivie About Desktop and Mobile Vivie Blog Desktop View
vivie-imagery

What we loved about the work

We'll be honest — there's something incredibly satisfying about helping two organizations unite their digital presence without losing what makes each special. This project let us flex our strategic muscles, balancing the technical challenge of preserving SEO value with the creative work of crafting a digital experience that truly feels like home. When a client trusts you to launch their brand new identity to the world, that's the kind of challenge that gets us out of bed in the morning.

Want a website that converts?

We build websites in HubSpot and WordPress that are easy to navigate, beautifully designed, and created to push your customers to take action.
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