Building a Better Community
“Let us do what we love so you can do what you love.” This theory sums up the purpose of developing strategic partnerships. It’s especially true with United Way of Central MN. Its team is changing the trajectory of Central Minnesota, making a real difference in the community. Nothing should stand in the way of that kind of impact—especially not technology and marketing. Removing barriers for the United Way team to do what they do best has been an incredibly rewarding experience for our agency.
We enjoyed instant gratification by blowing most of the goals out of the water, yet we know the impact of this United Way campaign will extend far beyond a nine-month snapshot. We’ve developed a communication tool and identified a messaging framework that will benefit United Way of Central MN for years to come.
Building a pipeline of passionate givers takes time. In organizations like United Way, the goal isn’t just to impact the current year. It’s to build toward a future 50 years down the road. We have helped United Way reach a difficult to pin down the audience. Showcasing United Way in front of Millenials and Gen Z means cementing a better future for the community.
Are you looking for help reaching a new audience or ramping up your marketing efforts?
