From tradition to transformation
By developing authentic "Stories of ALICE" content and a messaging framework designed for younger demographics, we helped United Way emotionally connect with a new generation of givers, earning recognition including Gold and Silver W3 Awards.
Building a modern marketing foundation
The HubSpot implementation streamlined communications and created an intuitive system for staff. Our strategic content approach transformed blog performance from dozens of views to over 500 in a single month.
“Working through Vye, and especially through HubSpot, and being able to connect all our social media, blogs, and website—we had all this information that had to get out fast, and we were able to do that within the first two weeks of Covid-19 hitting.”
About United Way of Central Minnesota
United Way of Central Minnesota helps neighbors in need, from students requiring mentorship to families struggling with food security, creating positive change throughout Central Minnesota communities.
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