UNITED WAY OF CENTRAL MINNESOTA

Old Meets New

Bridging a generational giving gap with strategy, storytelling, and tech that connects.

Background

United Way of Central Minnesota approached Vye with a critical challenge: workplace giving was steadily declining as Millennials and Gen Z sought deeper connections to causes. They needed to bridge this demographic gap through emotional storytelling and modern marketing technology.

Industry

Nonprofit

Service

Website, Content, Strategy, HubSpot

These Numbers Don't Lie

102%

INCREASE IN CONTACTS

993%

INCREASE IN FINANCIAL STABILITY PILLAR VIEWS

198%

INCREASE IN WEBSITE SESSIONS

66%

INCREASE IN SOCIAL MEDIA INTERACTIONS

From tradition to transformation

By developing authentic "Stories of ALICE" content and a messaging framework designed for younger demographics, we helped United Way emotionally connect with a new generation of givers, earning recognition including Gold and Silver W3 Awards.

Woman faces camera with palm out with tagline

Raise your hand images showcasing individuals raising their hands.

Venn diagram with health, education, and financial stability.

Building a modern marketing foundation

The HubSpot implementation streamlined communications and created an intuitive system for staff. Our strategic content approach transformed blog performance from dozens of views to over 500 in a single month.

United Way website home page full scroll.

“Working through Vye, and especially through HubSpot, and being able to connect all our social media, blogs, and website—we had all this information that had to get out fast, and we were able to do that within the first two weeks of Covid-19 hitting.”

Sam Switzer

Events & Brand Manager at United Way of Central MN

Woman in scarf and sweater raises hand and smiles.

About United Way of Central Minnesota

United Way of Central Minnesota helps neighbors in need, from students requiring mentorship to families struggling with food security, creating positive change throughout Central Minnesota communities.

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