ABM Sweetens the Deal
With the help of just one account-based marketing (ABM) campaign and in-person meeting (featuring some delicious treats), Separators went from a forgotten vendor to a $600k contract.
Background
Over a decade ago, Separators lost a big client when their service didn't meet expectations. By nurturing the client with an ABM campaign, they secured an in-person meeting — creating an opening to enter a new, robust contract.
Industry
Industrial Services
Service
Strategy, Content, HubSpot
These Numbers Don't Lie
This win is proof that...
1. ABM strategies WORK.
2. Sales and marketing HAVE to work together.
3. Empathy, an in-person meeting, and some treats can transform a relationship.
With personalized and intentional touch points, ongoing sales team coaching, and a single, clearly defined goal — all centered around human-to-human marketing — this ABM campaign drove new business and can be easily replicated to drive more revenue down the road.


Who's Separators?
Separators serves a unique niche of manufacturing, servicing industrial centrifuges for dairy plants and other industiries. Their team is uniquely personal, bringing human solutions to challenging and immediate issues.
While they like to have a little fun at work, they care most about treating their clients right — and making things right should they not exceed expectations.
Curious what an ABM campaign could do for you?
