SAFEbuilt

Bringing New Tools to a B2G Brand

Driving awareness for critical services that support municipalities and private providers.

Background

SAFEbuilt needed to increase awareness of their unique services among community development leaders across 31,000 jurisdictions and 1.7 million private developers in the United States who face daily challenges in completing projects safely, efficiently, and on budget.

Industry

Public & Private Sector

Service

Strategy, Content, Website, HubSpot, Social+Paid

These Numbers Don't Lie

4,400%
INCREASE IN NEW CONTACTS
111%
INCREASE IN YOY WEB SESSIONS
548%
INCREASE IN PAID AD CLICKS
40%
INCREASE IN PAGE FORM SUBMISSIONS
8
NEW MUNICIPALITY PARTNERSHIPS
SAFEbuilt city manager illustration. SAFEbuilt municipal checklist on iPad.

From behind-the-scenes to front-of-mind

Through focused awareness campaigns, paid ads, organic social efforts, and content generation, we united SAFEbuilt's family of companies while empowering their team to be agile during times of national change.

 

SAFEbuilt website home page full scroll.
Skyline of large city near river.

Building trust with local leaders

By pairing educational content with highly targeted outreach and optimizing every step of the online experience, SAFEbuilt was able to better support the people behind local development. From customized landing pages to always-on paid campaigns, our strategy ensured their message reached the right leaders at the right time.

About SAFEbuilt

SAFEbuilt helps local governments and developers deliver successful projects with community-focused development, inspection, and infrastructure services.

Looking to grow your impact with the public sector?

Let’s build a strategy that connects your services with the people who need them most.
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