SAFEbuilt

Building Momentum in the Public Sector

Data-driven campaigns and enablement tools that added $2M+ to the pipeline.

Background

SAFEbuilt set out to reach more decision-makers across 31,000 jurisdictions and 1.7 million private developers nationwide. The challenge: build awareness for community development services and turn it into a steady flow of high-quality opportunities.

Industry

Public & Private Sector

Service

Strategy, Content, Website, HubSpot, Social+Paid

These Numbers Don't Lie

4,400%
INCREASE IN NEW CONTACTS
99%
INCREASE IN QUALIFIED LEADS QOQ
111%
INCREASE IN YOY WEBSITE SESSIONS
548%
INCREASE IN PAID AD CLICKS
$2M+
PIPLINE REVENUE IN FIRST MONTH
8
NEW MUNICIPAL PARTNERSHIPS

From awareness to action

Our team planned and delivered multi-channel campaigns, targeted ads, organic social, and fresh content to unite SAFEbuilt’s brands under one clear message.

We fine-tuned outreach and landing pages so the right people received the right information at exactly the right time.

 

SAFEbuilt website home page full scroll.

Smarter marketing. Stronger pipelines.

We introduced advanced data tracking so SAFEbuilt could see which efforts brought in the most qualified leads.

High-engagement blog content with embedded audio, paired with targeted emails, helped push Q2 website traffic well past goals.

SAFEbuilt city manager illustration. SAFEbuilt municipal checklist on iPad.
safebuilt-city-photo

Turning warm leads into real revenue

A series of tailored follow-up campaigns reached different audience groups, backed by a private online hub of sales resources.

With ready-to-use content, talking points, and audience insights at their fingertips, the sales team closed in on over $2 million in pipeline revenue in the first month.

About SAFEbuilt

SAFEbuilt helps local governments and developers deliver successful projects with community-focused development, inspection, and infrastructure services.

Looking to grow your qualified leads and public sector impact?

Let’s build a strategy that connects your services with the people who need them most.
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