Overhauling the visitor experience
Rewst’s website was slow, structurally strained, and difficult for IT professionals to navigate. Simply put, it was a bottleneck that didn’t reflect the strength of the platform behind it.
Top pain points included:
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Low traffic and conversions
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Inconsistent brand voice and messaging
- Market confusion and no clearly defined market position
We approached the rebuild in two phases, allowing for a faster launch while still achieving the end functionality the Rewst team envisioned.
Real numbers. Real momentum.
In the five weeks following launch, Rewst’s technical health score jumped from 57 to 91 and held steady, proving the improvement was not just a temporary launch-week spike.
Best of all, the site began converting active interest into pipeline from day one. Demo requests, AI-driven referral traffic, and qualified contact volume all moved rapidly in the same direction.
Laying the foundation for scale
From a global search function to easy-to-navigate dropdowns and intentional CTA placements, our work took the website from an information hub to a guided tour of what Rewst can do for MSPs (and the problems the platform can solve).
Core focus areas included:
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A strategic sitemap overhaul to properly introduce the platform and reflect how IT teams actually evaluate automation platforms
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Strong technical SEO
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An updated look and feel to modernize the web experience
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