Building a platform for growth
Our work with PURIS began with a full website redesign and a HubSpot CMS migration to simplify content management and align data systems across their sales and marketing teams. We established clear navigation paths for multiple personas and streamlined backend architecture to allow PURIS to scale quickly.
The right information for the right persona
Targeting a wide range of personas — including CEOs, procurement, R&D, and even marketers — meant knowing where each persona would gravitate to on the site (and speaking to them there).
This helped keep PURIS's message general enough to guide users to the right information, while also offering targeted messaging that spoke to the unique challenges of each visitor.
Smarter segmentation, stronger outcomes
By cleaning up and restructuring PURIS’s data, we enabled smarter workflows, better personalization, and stronger lead nurturing. Based on user behavior, we tailored content and evergreen campaigns to connect the right people with the right message, helping PURIS deepen relationships across the entire supply chain.
Want to unlock smarter growth with better systems?
Let’s build the right foundation to help you scale with confidence.
