St. Cloud, MN
619 W St. Germain St., Suite 214
St Cloud, MN 56301
(320) 203-4840
Green Bay, WI
520 N Broadway, Suite 205
Green Bay WI, 54303
(920) 884-1496
Meet PURIS
As a leader in the plant-based food industry, PURIS is on a mission to revolutionize the way the world eats—one sustainable, plant-based ingredient at a time. But even trailblazers face challenges.
The Challenge
Despite their industry leadership, PURIS’s digital platform struggled to keep up in this era of growth.
A fragmented website with unclear navigation and inconsistent messaging hindered user experience and conversion.
Disconnected systems and disorganized data created roadblocks for nurturing a broad spectrum of prospects that ranged from farmers and snack startups to protein scientists and CPG C-suites.
We also recognized the need for substantial, high-quality content to capitalize on ripe market opportunity. HubSpot’s tools could streamline production and optimize delivery to ensure maximum impact.
Here's what we did about it...
To engage a set of diverse personas across the CPG supply chain, we maximized the capabilities of PURIS’s multi-hub platform. We collaborated to craft tailored content for key personas. Then, we built a robust platform with the necessary data architecture to nurture and track these prospects through the buying process.
Website Redesign & Migration
We migrated PURIS’s website to HubSpot CMS Hub, streamlining site management for their fast-paced team while seamlessly integrating site data into HubSpot CRM for better insights and alignment.
Vye helped PURIS identify two main types of buyers: those who knew what they wanted to build but didn’t know how, and those who knew what they needed but didn’t know the best option. By creating a clear navigation strategy, Vye made it easier for PURIS to connect with both groups, reduce confusion, and guide buyers smoothly through the process.
Growers, Makers, Eaters: Smarter Segmentation
We cleaned and organized PURIS’s data, building a smart system based on job roles and company types. This gave us the perfect foundation to set up evergreen workflows and keep the data clean, clear, and ready to use.
With a sharper view of their diverse database, PURIS could now talk to the right people, at the right time, with the best content for the job.
The result? Better targeting, higher click-through rates, and stronger connections with the right people.
Impact: The Growth Effect
- Short-Term Gains: Faster lead capture, smoother user journeys, and improved data quality for sales and marketing.
- Long-Term Scalability: A flexible platform that allows PURIS to respond quickly and effectively to market demands.
- Enhanced Collaboration: Streamlined cross-functional teamwork and communication, boosting efficiency.
- Elevated Customer Experience: A seamless path from product discovery to purchase, fostering loyalty.
- Stronger Market Position: Solidifying PURIS’s leadership in plant-based ingredients and building trust with clients and stakeholders.
