Halverson's Vision
As a leader in the firewood processing equipment market, Halverson Wood Products is committed to innovation and reliability. Their mission? To provide state-of-the-art solutions that meet the needs of professionals and hobbyists alike. However, even the best products need the right strategy to reach their audience.
The Challenge
Halverson Wood Products sought to scale its brand visibility and streamline its operations while enhancing dealer support and user engagement.
Disconnected tools slowed marketing and lead tracking. Without a unified system, managing campaigns and following up on leads became time-consuming and inefficient, hindering overall growth efforts.
The website needed a smoother content flow. Users struggled to find the information they needed, making it harder for them to navigate the decision-making process and understand the full value of the products.
Dealers required better support to succeed. The team needed to equip their dealer network with effective tools and resources, ensuring they could confidently engage customers and drive sales.
Lead generation strategies needed refinement. Expanding the customer base required a structured approach to developing content and nurturing leads, both for prospective buyers and existing dealer partnerships.