HALVERSON WOOD PRODUCTS

Cutting-Edge Success

How a multi-faceted marketing strategy drove measurable growth and strengthened dealer engagement.

These Numbers Don't Lie

NEW DEALER INQUIRIES

INCREASE IN ORGANIC WEBSITE SESSIONS

41%

INCREASE IN ORGANIC WEBSITE SESSIONS

982

PAID CONVERSIONS SINCE JANUARY 2024

NEW DEALERS SINCE JANUARY 2024

Industry

Firewood Processing Equipment Manufacturing

Service

Strategy, Website, Content, Social+Paid, HubSpot

Background

Halverson Wood Products came to Vye seeking to scale brand visibility, streamline operations, and enhance dealer support. They faced challenges with disconnected marketing tools, inefficient lead tracking, website navigation issues, and needed a more structured approach to lead generation.

Digital transformation drives dealer growth

We transformed Halverson's digital presence by redesigning their WordPress website with seamless HubSpot integration. This overhaul enhanced user experience, enabled smarter lead tracking, and supported more efficient sales processes with strategic content journeys and optimized lead capture forms.

Aligning sales and marketing for maximum impact

By implementing automated email workflows, comprehensive reporting dashboards, and redefining the sales pipeline to distinguish between dealer and end-user audiences, we created a more effective system for nurturing leads and supporting dealers with the tools they needed to succeed.

About Halverson Wood Products

Halverson is a full-service design-build construction company with over a century of expertise in bulk materials handling and processing systems for the agricultural and industrial sectors.

Ready to support your team and scale smarter?

Let’s create the systems and stories that fuel stronger connections and better results.

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