City & County Credit Union

A Brand That Stands Out

In a sea of financial blues, sometimes it pays to Think Pink.

Background

When City & County Credit Union came knocking, they were drowning in a sea of financial sameness. You know the scene — blue logos, conservative messaging, and the kind of brand presence that makes you go "...wait, which one are you again?" They needed to stand out. Big time.

Industry

Financial Institution

Service

Branding, Strategy, Video, Social+Paid

These Numbers Don't Lie

257%
Increase in mortgage inquiries from 2023 to 2024
190%
Boost in credit card inquiries from 2023 to 2024
76%
Jump in auto loan inquiries from 2023 to 2024
37%
Growth in marketing leads turned customers from 2023 to 2024
2,040
New members in 2024 alone
228%
INCREASE IN GOOGLE ADS CONVERSIONS FROM Q1 TO Q2 2025

Unique brand = unique look and feel

Our team cooked up a little concept called "Think Pink," which quickly grew legs and started running. What began as a campaign catchphrase has transformed into their entire brand identity — not just how they look, but how they live and breathe as an organization.

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Think Pink meets smart strategy

While the "Think Pink" rebrand got people's attention, it was our paid media strategy that turned those curious clicks into real members.

Google Ads drove over 6,800 conversions in Q2 alone, creating nearly 1,000 new contacts in the process.

Even better? We spent 35% less while hitting these numbers, proving that smart targeting beats big budgets every time.

 

About City & County Credit Union

CCCU is that refreshingly different financial institution that's actually, well, refreshing. They're the folks bringing personality and member-focused service to banking across the Twin Cities metro.

While other financial institutions are busy being serious and stuffy, CCCU is building genuine connections with the communities they serve.

Got a brand dilemma?

We love to maintain the integrity of a brand while giving it a whole new life. 

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