City & County Credit Union
A Brand That Stands Out
In a sea of financial blues, sometimes it pays to Think Pink.
Background
When City & County Credit Union came knocking, they were drowning in a sea of financial sameness. You know the scene — blue logos, conservative messaging, and the kind of brand presence that makes you go "...wait, which one are you again?" They needed to stand out. Big time.
Industry
Financial Institution
Service
Branding, Strategy, Video, Social+Paid
These Numbers Don't Lie
Hear the story straight from City & County




Think Pink meets smart strategy
While the "Think Pink" rebrand got people's attention, it was our paid media strategy that turned those curious clicks into real members.
Google Ads drove over 6,800 conversions in Q2 alone, creating nearly 1,000 new contacts in the process.
Even better? We spent 35% less while hitting these numbers, proving that smart targeting beats big budgets every time.
I feel like we are in a groove with our branding – you guys are killing it & right on the nose! The team is fantastic to work with. Quick to respond and I so appreciate all of the ideas they continue to bring to the table to increase our brand awareness. The people at Vye make our partnership a WOW! Keep on keepin' on because you are killing it.
About City & County Credit Union
CCCU is that refreshingly different financial institution that's actually, well, refreshing. They're the folks bringing personality and member-focused service to banking across the Twin Cities metro.
While other financial institutions are busy being serious and stuffy, CCCU is building genuine connections with the communities they serve.
Got a brand dilemma?
We love to maintain the integrity of a brand while giving it a whole new life.
