Blaine Brothers

Realigning the Wheels

A parts, service, and towing company’s mission to coordinate their tech stack.

Background

When you're managing parts, service, and towing across multiple locations, operating with seven disconnected data systems creates costly inefficiencies. Blaine Brothers needed a single source of truth to help align their marketing, sales, and service efforts.

Industry

Transportation

Service

HubSpot

These Numbers Don't Lie

53%

increase in average order value

18%

increase in average deal amount by rep

35%

increase in overall revenue

integrated systems (consolidated from 7)

The challenge

Blaine Brothers faced a familiar challenge for growing B2B organizations: they offered a wide range of high-demand trucking services—but lacked a centralized, efficient way to manage them. Their tech stack spanned seven disconnected platforms (Karmak, Magento, WordPress, Klaviyo, Elite Extra, Zultys, and sales-i), making it difficult to track customer interactions, manage data, and align sales, marketing, service, and operations. The result? Missed opportunities, strained internal capacity, and siloed systems.

They needed a single source of truth—one hub to unify teams, simplify workflows, and turn complexity into clarity.

One hub. Endless possibilities.

Following a full audit of Blaine Brothers’ tech stack, it was clear they needed a unified system to manage customer relationships more effectively.

Large semi truck drives through mountains during sunset.

The solution

Following a full audit of Blaine’s tech stack, it was clear that consolidation was critical. Vye developed a strategic integration plan and custom API script to sync data from Karmak to HubSpot every two hours—automatically identifying and resolving duplicates, and repairing bad data without manual intervention.

Once in HubSpot, we built the foundation for a connected and scalable sales and marketing engine:

Organized business units in one central HubSpot portal
Created 27 automated workflows to route leads, orders, and re-engagement campaigns
Assigned lead statuses to track funnel progress and open service tickets
Mapped over 10,000 products to inform pipeline strategy and opportunity forecasting
Refreshed email templates, built 42 segmented lists, and deployed 70 custom forms
Developed dashboards to equip inside and outside sales teams with real-time insights

The impact

What was once fragmented is now focused. Blaine Brothers moved from a patchwork of platforms to a unified system that powers smarter sales, stronger marketing, and sharper decision-making.

Today, their sales teams aren’t guessing—they’re tracking leads, understanding buyer behavior, and re-engaging lost opportunities with purpose. From identifying where prospects drop off to surfacing the most valuable product segments, HubSpot has become the engine behind Blaine’s growth strategy—driving efficiency, alignment, and long-term revenue impact.

“We’ve been able to take some existing processes that weren’t mapped out great, like our customer setup process that touches multiple departments, and automate and integrate them into one platform.”

Wendy Sorquist

Director of Marketing, Blaine Brothers

“Our ability to provide customers with what they need every single time is really an aspect of HubSpot, and maybe isn’t possible without it.”

Gerard Garramone

Director of Purchasing, Blaine Brothers

About Blaine Brothers

Blaine Brothers is a trucking company based in Blaine, Minnesota, that provides a range of services including truck and trailer repair, towing, mobile service, and parts sales.

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