AGC

Bringing the Heat With a Unique Value Prop

How a creative approach to this brand brought in big-time leads.

Background

When you offer a unique product catered to the food and beverage industry, it’s important to highlight your unique value proposition — especially when you compete with big-name OEMs.

AGC came to us for branding work that would set them apart from the competition.

From September 2022 to May 2023, AGC experienced the following results compared to the previous period.

Industry

Manufacturing

Service

Website, Branding, Strategy

These Numbers Don't Lie

125%

increase in website sessions

249%

increase in blog views

35%

increase in SQLs

Not your average OEM

After elevating their product photography, revitalizing their product spec sheets, improving sales and marketing materials with streamlined messaging and easy-to-follow infographics, and revamping their website, it's easier for consumers to navigate and easier to understand why AGC’s products and services outshine the competition.

AGC worker work on plate heat exhanger plate.

AGC services sheets laying side by side.

AGC team laughs while talking in manufacturing plant.

A cleaner, easier-to-navigate website

The new AGC website makes finding what you need easy while boasting the sleek new brand. Consumers know by one look whether they're shopping AGC products and services or the competitors'.

About AGC

AGC Heat Transfer, Inc. is the leading supplier of sanitary plate heat exchangers in North America. With service centers across the U.S., they serve a wide range of industries, specializing in applications that require 3-A Sanitary Standards.

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