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ARBITER

Turning Marketing Into a Revenue Engine

Helping a leading K–12 operations platform clarify its story, improve demand quality, and expand brand reach beyond athletics.

Industry

K–12 Education, School Athletics & Activities, Event Management Software

Service

Strategy, Content, HubSpot, Video, Branding

Background

Arbiter Sports is a technology platform built to help schools and state associations manage athletic and activity programs more efficiently. Their connected suite streamlines registration, scheduling, payments, eligibility, and communication.

Arbiter partnered with Vye to expand their brand beyond athletics — reaching a broader audience and becoming the go-to solution for managing all K–12 events.

The challenge

Arbiter Sports needed to communicate a complex product suite with clarity, align marketing with true buyer intent, and work through technical constraints across teams. Their primary goals:

  • Increase brand visibility and credibility
  • Generate qualified inbound leads
  • Drive $1.5 million in new ACV
  • Increase cross-product adoption
  • Secure state-level partnerships
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The solution

We built a scalable growth foundation by tightening message clarity, improving demand quality, and strengthening alignment between marketing, sales, and product.

Demand + SEO Expansion

  • Built and executed an SEO content strategy focused on non-branded, high-intent keywords tied to core solutions
  • Reduced reliance on branded search and expanded reach earlier in the buyer journey

Buyer Clarity + Personas

  • Created a detailed persona deck outlining key buyer types, pains, motivations, and content preferences
  • Improved targeting, messaging consistency, and lead qualification across teams

Revenue Ops + HubSpot Support

  • Upgraded conversion tracking (gtag + enhanced conversions) to reduce noise and restore confidence in reporting
  • Tightened lifecycle definitions and lead handling to prioritize revenue-supportive performance

Event Activation + Brand Presence

  • Designed NFHS/NADC booth assets to reinforce “Made for Athletic Programs” positioning
  • Expanded reach across key dealership personas 
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The impact

By upgrading conversion tracking and tightening lifecycle/lead processes, Arbiter restored trust in reporting and aligned marketing with sales around revenue-quality leads.

169%
YoY increase in MQLs
71%
YoY increase in MQLs ACV
187%
YoY increase in SQLs
236%
YoY increase in SQLs ACV
123%
YoY increase in Opportunities

Why it works

We didn’t just push for more leads — we improved the quality of demand by aligning strategy, systems, and messaging around real buyer intent. With clearer positioning, stronger attribution, and tighter marketing-sales coordination, Arbiter has a growth engine built to scale.

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Want a marketing strategy that drives revenue?

We build full-funnel strategies that actually generate qualified leads.
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