BLUESTORM

Storming Onto the D2C Scene

Uncommon creativity, strategy, and tech expertise for a water safety lifestyle brand's D2C market entry.

These Numbers Don't Lie

239%

INCREASE IN SOCIAL SESSIONS

130%

INCREASE IN WEBSITE SESSIONS

21%

INCREASE IN STORE ORDERS

10%

INCREASE IN GENERAL SALES

Industry

B2C, D2C Adventure Apparel

Service

Social+Paid, Strategy, Branding, Content, Website

Background

When BlueStorm transitioned from an OEM for Cabela's to an independent D2C business, they needed to establish a strong brand identity and create an experience that would make a splash in a crowded market.

From OEM to D2C success

What started as a brand identity project evolved into a comprehensive digital strategy. Our team helped BlueStorm establish themselves in the direct-to-consumer market with strategic branding, website development, and targeted promotional campaigns.

Creating waves in a crowded market

By developing a distinctive brand identity and optimizing the online shopping experience, BlueStorm quickly captured the attention of their target audience, leading to significant increases in website traffic and sales conversion.

The brand transformation was so successful it earned Vye a Gold MarCom Award for Digital Design in 2023.

About Bluestorm

BlueStorm Gear brings 85-plus years of experience manufacturing premium life jackets for water recreation. Their precision-made inflatable PFDs undergo rigorous quality control, including a 24-hour inflation test before shipping.

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