A community bank with a big impact
When City and County Credit Union needed to bring their members' stories to life on video, they needed more than a camera crew — they needed a partner who could handle everything from concept to final cut. That's where Vye came in.
A look behind the lens
A day-long shoot with multi-year impact
Vye owned the entire production lifecycle, from location scouting to securing a setting that felt authentic and on-brand for the credit union. All pre-shoot logistics were led by our team so that the credit union team could walk into a fully prepared environment.
On shoot day, we fielded a four-person on-site team:
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A creative director shaping the vision and guiding member interviews
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An account manager keeping the day on schedule
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Two videographers capturing every angle.
This level of preparation allowed us to complete a full day of filiming in an eight-hour day without schedule snags or overlapping timing issues.
The products of a full-day shoot
A mortgage worth supporting
Brittany put in five offers before landing her dream home (complete with yard for her dog!).
Building generational wealth
After 30+ years with CCCU, Verretta's story spans three generations. Watch her teach her grandkids about saving and see why the Lake Elmo branch staff are "her buddies."
Why Paul left big banks
Paul didn't feel at home at big banks. When his wife got sick, CCCU stepped in with real solutions.
It's never too early to save
At CCCU, smart habits start early. Watch Evan and Malachi show how we help kids build money skills through free books, savings incentives, and fun branch visits.
How can customer testimonials build your brand?
