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DEALER SPECIALTIES

Turning marketing into a revenue engine

Helping an automotive merchandising leader transform marketing from a cost center to a profit driver.

Industry

Automotive, Merchandising, Technology

Service

Strategy, Website, Content, HubSpot, Social+Paid, Video

Background

Dealer Specialties partnered with Vye nearly four years ago, after COVID-19 turned the auto sales industry upside down.

Since then, we’ve helped them evolve through economic uncertainty, rapid innovation, and digital transformation by activating new products, launching AI-powered tools, and building full-funnel campaigns that convert.

The challenge

Dealer Specialties needed more than just leads to stay competitive — they needed sustainable revenue growth in a disrupted automotive landscape. Their goals:

  • Launch and scale new products like DealerSpin360 and AI Background Removal
  • Create demand among both dealerships and consumers
  • Transform their website into a conversion machine
  • Consistently generate pipeline and closed deals
  • Branding, creative campaign development, robust video services, and unique collateral
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The solution

We developed a full-funnel lead generation strategy tied directly to revenue attribution and monthly performance.

Top-of-Funnel Activation

  • Paid Media (Search + Performance Max): Delivered new contacts, high CTRs, and MQLs with real data attribution. 
  • Strategic Content & Campaigns: Created tools like pricing calculators, re-engagement email campaigns, industry insight reports, and persona-based marketing. 
  • Social Amplification: Targeted paid ads expanded reach across key dealership personas 

Ongoing Optimization

  • Monthly audits of lead workflows, CTAs, and landing pages improved conversion rates and routing accuracy.
  • Refined email nurture streams to better qualify and accelerate SQLs
  • Removed underperforming CTAs and optimized user flows to reduce drop-off

Product and Brand Strategy

  • Website redesign to simplify navigation, cross-sell products, and reinforce Dealer Specialties’ brand authority
  • Quarterly campaign pushes around core offerings (Photography, AI Background Removal, DealerSpin360)
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The impact

Our strategy has turned into a revenue-driving machine, delivering month-over-month momentum. In the last year alone, we've helped Dealer Specialties achieve:

134
Total Marketing-Attributed Deals
$623K
Marketing Attributed-Deal Revenue
$21,978
Average Marketing Deal Amount
$953k
Open Pipeline
51%
Increase in MQLs Year-Over-Year
356
Deals generated for AI Clipping
27
Closed-Won Deals for AI Clipping

Why it works

Vye operates as an embedded growth partner, not a vendor. We align strategy with sales outcomes, pivot quickly with the market, and ensure every campaign has a path to revenue.

Dealer Specialties is on pace for its strongest marketing-sourced revenue year ever. Our lead generation engine continues to deliver — with paid, organic, email, and brand efforts working in concert to drive pipeline and close deals, month after month.

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The view from the top

"Vye helps us build smarter, faster, and more profitably. We know exactly where our marketing dollars are going — and we see the revenue coming back."

Danielle Scovanner
Marketing Manager

Want a marketing strategy that drives revenue?

We build full-funnel strategies that actually generate qualified leads.
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