DEALER SPECIALTIES

Turning marketing into a revenue engine

Helping an automotive merchandising leader transform marketing from a cost center to a profit driver.

Industry

Automotive, Merchandising, Technology

Service

Strategy, Website, Content, HubSpot, Social+Paid, Video

Background

Dealer Specialties partnered with Vye nearly four years ago, after COVID-19 turned the auto sales industry upside down.

Since then, we’ve helped them evolve through economic uncertainty, rapid innovation, and digital transformation by activating new products, launching AI-powered tools, and building full-funnel campaigns that convert.

The challenge

Dealer Specialties needed more than just leads to stay competitive — they needed sustainable revenue growth in a disrupted automotive landscape. Their goals:

Launch and scale new products like DealerSpin360 and AI Background Removal
Create demand among both dealerships and consumers
Transform their website into a conversion machine
Consistently generate pipeline and closed deals
Branding, creative campaign development, robust video services, and unique collateral

The solution

We developed a full-funnel lead generation strategy tied directly to revenue attribution and monthly performance.

Top-of-Funnel Activation

Paid Media (Search + Performance Max): Delivered new contacts, high CTRs, and MQLs with real data attribution
Strategic Content & Campaigns: Created tools like pricing calculators, re-engagement email campaigns, industry insight reports, and persona-based marketing
Social Amplification: Targeted paid ads expanded reach across key dealership personas

Ongoing Optimization

Monthly audits of lead workflows, CTAs, and landing pages improved conversion rates and routing accuracy
Refined email nurture streams to better qualify and accelerate SQLs
Removed underperforming CTAs and optimized user flows to reduce drop-off

Product and Brand Strategy

Website redesign to simplify navigation, cross-sell products, and reinforce Dealer Specialties’ brand authority
Quarterly campaign pushes around core offerings (Photography, AI Background Removal, DealerSpin360)

The impact

Our strategy has turned into a revenue-driving machine, delivering month-over-month momentum. In the last year alone, we've helped Dealer Specialties achieve:

134

Total Marketing-Attributed Deals

$623K

Marketing Attributed-Deal Revenue

$21,978

Average Marketing Deal Amount

$953k

Open Pipeline

51%

Increase in MQLs Year-Over-Year

356

Deals generated for AI Clipping

Closed-Won Deals for AI Clipping

Why it works

Vye operates as an embedded growth partner, not a vendor. We align strategy with sales outcomes, pivot quickly with the market, and ensure every campaign has a path to revenue.

Dealer Specialties is on pace for its strongest marketing-sourced revenue year ever. Our lead generation engine continues to deliver — with paid, organic, email, and brand efforts working in concert to drive pipeline and close deals, month after month.

The view from the top

"Vye helps us build smarter, faster, and more profitably. We know exactly where our marketing dollars are going — and we see the revenue coming back."

Danielle Scovanner

Marketing Manager

Want a marketing strategy that drives revenue?

We build full-funnel strategies that actually generate qualified leads.

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