RCS

A Brand That Matches the Build

Repositioning a coast-to-coast contractor for stronger visibility and faster growth.

Background

As Retail Construction Services approached its 50th anniversary, it was time for a bold evolution. The name no longer matched their growth from a retail niche to a coast‑to‑coast construction partner. The rebrand to RCS delivers a sleek, memorable name, a confident message, and a striking visual identity — built for the future, while honoring the legacy that started it all.

Industry

Construction, Facilities, General Contracting

Service

Branding, Website, Content, HubSpot

These Numbers Don't Lie

233%
TECHNICAL HEALTH SCORE IMPROVEMENT
$76.5K
GENERATED REVENUE IN BIDDING PIPELINE
78%
MONTH-OVER-MONTH TRAFFIC GROWTH
136
FORM SUBMISSIONS SINCE LAUNCH
120%
INCREASE IN DESKTOP TRAFFIC
106%
YEAR-OVER-YEAR USER INCREASE

Turning strategy into story

Their brand had fallen behind their growth story. We redefined it — clarifying their positioning, amplifying their voice, and designing a bold identity built for what’s next. 

A modern, user‑driven website now tells their story at scale, showcasing their expertise and national presence.

 

A better brand. A stronger pipeline.

The updated brand gave RCS the tools to grow with confidence. The website now supports both marketing and sales, delivers stronger leads, and communicates a clear message.

With a brand that finally reflects their expertise and ambition, RCS is positioned to lead for the next 50 years.

 

RCS homepage
rcs wrapped truck RCS stylescape
RCS logo with tagline

About RCS

RCS is a national general contractor and facilities partner licensed in all 50 states. With four decades of experience and a flexible, full-service approach, they deliver construction solutions that help clients grow smarter, faster, and with greater confidence.

Looking to realign your brand and drive real results?

Let’s build the strategy, tools, and digital foundation to move your business forward.
background