RCS
A Brand That Matches the Build
Repositioning a coast-to-coast contractor for stronger visibility and faster growth.
Background
As Retail Construction Services approached its 50th anniversary, it was time for a bold evolution. The name no longer matched their growth from a retail niche to a coast‑to‑coast construction partner. The rebrand to RCS delivers a sleek, memorable name, a confident message, and a striking visual identity — built for the future, while honoring the legacy that started it all.
Industry
Construction, Facilities, General Contracting
Service
Branding, Website, Content, HubSpot
These Numbers Don't Lie
Turning strategy into story
Their brand had fallen behind their growth story. We redefined it — clarifying their positioning, amplifying their voice, and designing a bold identity built for what’s next.
A modern, user‑driven website now tells their story at scale, showcasing their expertise and national presence.
A better brand. A stronger pipeline.
The updated brand gave RCS the tools to grow with confidence. The website now supports both marketing and sales, delivers stronger leads, and communicates a clear message.
With a brand that finally reflects their expertise and ambition, RCS is positioned to lead for the next 50 years.




About RCS
RCS is a national general contractor and facilities partner licensed in all 50 states. With four decades of experience and a flexible, full-service approach, they deliver construction solutions that help clients grow smarter, faster, and with greater confidence.
Looking to realign your brand and drive real results?
