Senior Content Marketing Specialist

Position: Senior Content Marketing Specialist

Reports to: Content Manager 

Status: Exempt

Location: Remote or in-office

FT/PT: Full-time

Direct Reports: N/A

About the Role

This role is perfect for a marketing professional who thrives on both creative storytelling and data-driven execution, enjoys hands-on implementation, and wants to make a measurable impact on client growth.

The Senior Content Marketing Specialist is where exceptional writing meets hands-on digital marketing execution. You'll create compelling content and optimize its performance. This position requires someone who can craft a persuasive email sequence, set up the automations to deliver it, analyze the performance metrics, and then refine both the copy and technical setup based on the data.

You'll work directly with clients to understand their voice and goals, then execute integrated marketing campaigns that tell their story while driving measurable results. From interviewing subject matter experts to writing conversion-focused copy, from building HubSpot workflows to tracking performance analytics—you'll execute the complete content marketing ecosystem for your clients.

About Vye

We're a full service growth agency and HubSpot Partner, serving clients in diverse industries across the states. We're focused on measurable, empathy-based marketing, and our culture is reflective of that. Our mission, values, and purpose (MVP) add aspiration and structure to how we hire, establish partnerships, and create award-winning work for our clients.

Learn more about our agency and people-first culture at vye.agency.

Key Accountabilities

Advanced Content Creation & AI Expertise: Write high-volume, expert copy using AI to maximize efficiency while maintaining user-centric copy. 

Campaign Implementation: Execute campaigns supporting client goals with measurable outcomes. 

User Experience & Strategy: Develop personas, optimize user journeys, and support content strategies with keyword research and topic clustering. 

Performance & Analytics: Conduct content performance reviews, execute A/B tests, and continuously optimize based on data insights

Client Partnership: Interview SMEs, challenge briefs constructively, present ideas to clients, and manage project scopes collaboratively

Essential Skills

Advanced Content Marketing Execution

• Exceptional writing abilities across all content types including website copy, technical content, and complex projects
• Hands-on experience that connects compelling storytelling with measurable business outcomes and performance metrics
• Proficiency in SEO/AEO content optimization, keyword research implementation, and content performance tracking with quarterly analytics review
• Experience building marketing funnels from content creation through automated workflows and lead nurturing
• AI mastery for content creation and strategy recommendations to enhance productivity and creative output

Technical Marketing & User Experience

• User experience expertise with the ability to map and optimize user journeys, ensuring copy effectively intersects with design and development at each touchpoint
• A/B testing proficiency, including variable selection, test design, and success measurement
• Content strategy development capabilities, including site map creation, keyword research, topic clustering, CTA strategies, and persona-driven planning

Specialized Expertise & Client Partnership

• Persona development skills including interview guide creation, conducting interviews, and building detailed profiles for targeted content
• Content analytics interpretation with ability to investigate performance metrics and recommend data-driven improvements
• Branding expertise with ability to collaborate on brand development and execute brand guidelines across all channels
• Client presentation and consultation skills with ability to challenge briefs constructively and defend creative recommendations
• Specialty area focus with commitment to becoming a subject matter expert and regularly sharing insights with the team

Essential Qualifications

• Experience: Minimum 4-5 years in copywriting, content marketing, or digital marketing (preferably in an agency setting)
• Education: Associate's or bachelor's degree in English, marketing, communications, or related field (or equivalent experience)
• HubSpot Expertise: 2+ years hands-on experience with HubSpot Marketing Hub

Performance Expectations

• Maintain 32+ billable hours per week across multiple client accounts
• Meet or exceed client-specific KPIs and campaign performance metrics with quarterly content analytics reviews
• Support content strategies with viable keyword research, topic clusters, and persona-driven planning
• Successfully conduct A/B tests with clear variable selection and measurable success metrics
• Demonstrate AI mastery in daily content creation and strategy development
• Establish expertise in at least one specialty area and regularly share insights with the team
• Successfully challenge project briefs when appropriate and present compelling rationale to clients
• Accomplish 1-3 meaningful quarterly growth goals that advance both personal development and client outcomes
• Maintain high client satisfaction through effective scope management and collaborative partnership

Growth Opportunities

• Opportunity to specialize and become a recognized expert in specific content, technology, or marketing areas
• Leadership development through mentoring junior team members
• Participation in strategic planning and business development initiatives