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Integrated Marketing Program Manager

Position Details

  • Engagement Type: Contract (1099), through Vye, a marketing agency — embedded in a fully dedicated capacity with one client.

  • Initial Term: 6 months, with strong potential to extend based on performance and business needs.

  • Hours: Approximately 25–30 hours per week.

  • Location: Remote — must be based in the United States.

  • Compensation: $75–$100/hour, based on experience.

  • Opportunity: This role is designed as the start of an ongoing, dedicated partnership — not a one-off project — with real potential to extend beyond the initial term and grow in scope and hours as the relationship develops.

About the Opportunity

Our client is an innovative robotics and automation company transforming the retail industry through AI-powered store intelligence. Their technology helps retailers improve on-shelf availability, pricing accuracy, operational execution, safety, and the overall customer experience. It's a fast-growing technology company backed by a global organization, entering the next phase of its growth — and building out its marketing organization from the ground up.

This is where Vye comes in. As the client's marketing agency of record, we're hiring a dedicated Integrated Marketing Program Manager who will work almost exclusively with this one client — embedded in their day-to-day operations as a true extension of their team, with the structure and support of Vye behind you.

This role is ideal for someone who enjoys wearing multiple hats: equally comfortable managing projects, developing executive presentations, coordinating agency partners, organizing complex marketing initiatives, and helping bring new ideas to life.

You'll work directly with executive leadership, help build the marketing function from an early stage, and influence how one of the most innovative companies in its industry tells its story. The client's name is shared with candidates during the interview process.

Position Overview

We're looking for an experienced marketing professional to embed with our client's team as their day-to-day marketing partner — driving execution while supporting longer-term strategic initiatives.

This person will play a central role in organizing marketing priorities, managing cross-functional projects, supporting executive communications, coordinating agency deliverables, and ensuring marketing programs move seamlessly from strategy to execution. You'll have real ownership over how the work gets done, direct access to leadership, and the visibility that comes with helping build something from the ground up.

Success in this role requires someone who is highly organized, proactive, collaborative, a self-starter, and comfortable operating independently in a fast-paced, growth-oriented environment.

What You'll Do

Marketing Strategy & Program Management

  • Build and maintain the integrated marketing roadmap and editorial calendar.

  • Organize marketing priorities into clear, executive-ready plans and timelines.

  • Track initiatives across PR, brand, social media, website, content development, product marketing, sales enablement, events, and executive communications.

  • Keep projects on schedule, flagging risks, dependencies, and next steps before they become blockers.

  • Recommend and implement process improvements that help the marketing function scale.

  • Partner day-to-day with the client's Head of Marketing, and collaborate cross-functionally with executive leadership, sales, product, customer success, and external agency partners.

Executive Communications & Thought Leadership

Partner with marketing leadership to support executive visibility initiatives, including:

  • Executive LinkedIn strategy

  • Thought leadership planning

  • Executive presentations

  • Speaking opportunities

  • Industry awards

  • Advisory Board communications

  • Executive messaging

  • Coordinate integrated communications plans that align owned, earned, executive, and social channels.

Content & Social Media

Support planning and execution of content across channels by:

  • Managing integrated editorial calendars

  • Coordinating agency deliverables and production logistics when needed

  • Organizing content production schedules

  • Supporting social media campaigns

  • Developing blog articles, customer stories, videos, newsletters, and thought leadership content

  • Identifying opportunities to repurpose content across channels for maximum impact

Website Strategy & Optimization

Partner with internal stakeholders and agency partners to drive website enhancements, content updates, messaging, UX improvements, and optimization initiatives:

  • Coordinate website initiatives from planning through execution.

  • Serve as the day-to-day marketing liaison between internal teams and external agency partners.

  • Manage stakeholder reviews, content planning, approvals, and revision cycles.

  • Identify opportunities to strengthen messaging, improve user experience, support lead generation, and enhance overall performance.

  • Own project timelines and proactively drive initiatives to completion.

  • Ensure website content reflects evolving products, solutions, customer stories, events, and company initiatives.

Agency & Vendor Management

Serve as the day-to-day marketing liaison with external partners, including:

  • PR agency

  • Creative agency

  • Digital agency

  • Freelance partners and contractors

Track deliverables, timelines, approvals, and budgets, and keep every workstream aligned with business priorities.

Events & Go-to-Market Planning

Help coordinate:

  • Industry conferences

  • Executive speaking opportunities

  • Customer events

  • Advisory Board meetings

  • Product launches

  • Integrated marketing campaigns

Develop repeatable planning documents, timelines, and project plans that improve execution across every initiative.

Sales Enablement

Partner with sales and marketing leadership to develop and organize:

  • Executive presentations

  • Customer presentations

  • Case studies

  • Product collateral

  • Sales tools and one-pagers

  • Trade show materials

  • Internal communication tools

Help establish consistency across all customer-facing materials, keeping assets current, organized, and aligned with brand and messaging.

Marketing Operations

Keep the marketing organization running smoothly by:

  • Managing project timelines

  • Maintaining integrated marketing calendars

  • Organizing documentation

  • Coordinating cross-functional meetings

  • Following up on action items

  • Ensuring alignment across internal teams and agency partners

  • Continuously improving marketing processes, organization, and execution

What We're Looking For

Required Qualifications

  • 5+ years of marketing experience (B2B technology or retail experience preferred).

  • Strong project management skills, with the ability to manage multiple initiatives simultaneously.

  • Experience managing integrated marketing programs from planning through execution.

  • Excellent organizational and time-management skills.

  • Outstanding written and verbal communication skills.

  • Experience building executive presentations and customer-facing materials.

  • Comfortable working independently with minimal direction.

  • Strong attention to detail.

  • Ability to prioritize effectively in a fast-moving environment.

  • Creative problem solver who enjoys improving processes.

  • Collaborative team player with a positive, can-do attitude.

  • Comfortable operating as a fully embedded, day-to-day member of a client's team while employed by an agency.

Preferred Qualifications

  • Experience in a high-growth B2B technology company — AI, robotics, automation, retail technology, SaaS, or enterprise software.

  • Experience supporting integrated marketing initiatives across brand, content, executive communications, social media, PR, events, and sales enablement.

  • Proven ability to manage multiple cross-functional projects simultaneously while maintaining exceptional organization and attention to detail.

  • Experience collaborating with external agencies, creative partners, freelancers, and cross-functional stakeholders to deliver marketing programs on time.

  • Strong presentation development skills, with experience creating executive-level presentations, customer-facing materials, and strategic marketing assets.

  • Familiarity with marketing and project management platforms such as HubSpot, Salesforce, Monday.com, Asana, Notion, Airtable, or similar.

  • Experience supporting thought leadership, executive communications, content planning, and integrated editorial calendars.

  • Curiosity for emerging technologies and a passion for translating complex technology into compelling stories and content.

  • Prior experience in an embedded, agency-side, fractional, or in-house-via-agency capacity is a plus.

  • An entrepreneurial, self-starter mindset — able to work independently, anticipate what's needed, bring new ideas to the table, and thrive in a fast-paced environment where priorities evolve quickly.

Who You Are

  • You are someone who naturally brings structure to complexity.

  • You don't wait to be told what needs to happen — you anticipate it.

  • You enjoy turning ideas into action, and you're just as energized building a process from scratch as you are executing against one.

  • You love organizing moving pieces, creating clarity, improving processes, and helping teams execute at a high level.

  • You can think strategically while also rolling up your sleeves to get the work done.

  • You thrive in ambiguity — comfortable when priorities shift, structure is still being built, and no one is handing you a playbook.

  • Most importantly, you're energized by building something. You thrive in environments where priorities evolve quickly, opportunities emerge unexpectedly, and every week brings something new.

Success in This Role Looks Like

Within your first 90 days, you will have:

  • Established an integrated marketing calendar that provides visibility across all major initiatives.

  • Built repeatable planning processes that improve marketing execution.

  • Successfully coordinated agency partners and weekly deliverables.

  • Helped expand executive thought leadership across LinkedIn, PR, speaking opportunities, and industry events.

  • Improved consistency across sales enablement materials and executive presentations.

  • Become a trusted, embedded partner who keeps marketing initiatives organized, teams aligned, and projects moving forward.

  • Contributed new ideas that strengthen the brand's visibility and overall marketing effectiveness.

Why This Role

This is a rare opportunity to help build a marketing function from the ground up — not join one that's already fully formed.

You'll work directly with executive leadership, help shape strategy rather than just execute against it, and see your fingerprints on how a fast-growing technology company tells its story.

As an embedded partner, you get the best of both worlds: the ownership, pace, and visibility of a high-growth technology company, plus the stability, structure, and support of being part of Vye — an agency invested in your success.

If you're someone who enjoys bringing order to complexity, thinking strategically, solving problems, and making a measurable impact across a broad range of marketing initiatives, we'd love to hear from you.

How This Engagement Works

  • Dedicated Placement: You'll be embedded with one client — not split across multiple accounts — functioning as a genuine member of their internal marketing team.

  • Term: This engagement begins with an initial 6-month contract, with strong potential to extend based on performance and business needs. The intent is an ongoing, long-term relationship, not a one-off project.

  • Location: Remote, must be based in the U.S.

  • Confidentiality: The client's name and additional details are shared as you move through the interview process

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