Branding goes far beyond just creating a visually appealing logo or slogan. It encompasses the essence of your business, the values it stands for, and the emotional connection it forms with your target audience. A strong brand can differentiate your …
Show me an industry with an image problem, and I’ll show you an incredible marketing opportunity. I have always loved writing for the underdogs…those businesses that are inscrutable to outsiders, those that are poorly served by traditional marketing …
A recent study found that brand loyalty is on the up and up, with 72% of consumers prepared to pay more to purchase from their preferred brands. Sounds great, right? It is — as long as you can earn consumer loyalty. That’s where branding and marketin…
Rebrand to maximize growth. Rebranding can be one of the most exciting (and challenging) elements of a business’s marketing strategy. When executed properly, a rebrand can spur new growth opportunities, build brand trust, and provide differentiation …