Dig Into an Example Marketing Strategy

Want to know what makes our strategies so different from the competition? Download this real-life strategy for a not-so-real company. 

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Walk through the sample strategy

Dunder Mifflin needed some key marketing support

Okay. Maybe we don't actually work with Michael Scott at Dunder Mifflin Paper Company. But we do work with many companies looking to:

  • Expand brand awareness through strategic messaging.
  • Acquire and engage new customers or members.
  • Strengthen relationships across multiple audience segments.
  • Retain and upsell to existing clients.

See how we craft our 12-month strategies to achieve unique company goals and tackle internal challenges.

 

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What you'll find inside

Every strategy we build is tailored to a business's unique needs and goals. In this case, that included the following.

Market & Competitive Research

Digging into industry dynamics, competitive positioning, and emerging trends.

Customer & Stakeholder Insights

Uncovering the needs, behaviors, and motivations of target audiences through surveys and interviews, while fostering empathy by deeply understanding their challenges, goals, and pain points.

Personas & Customer Journey Mapping

Creating detailed personas, we map out the customer journey to better understand your audience and craft personalized experiences, allowing you to connect with them at every touchpoint to maximize engagement.

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Technology & Infrastructure Audits

Evaluating your digital ecosystem, website performance, and marketing tech stack for opportunities to improve user experience, scalability, and efficiency, ensuring your brand’s presence is optimized across all platforms.

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Key Term & SEO Research

Identifying opportunities for organic growth and improved discoverability.

Strategy

We turn high-level goals into clear, actionable steps—aligning every tactic to move your business forward with purpose and precision.