The final product
The new website introduces a lot of big changes for our agency, including:
- A new buyer's journey, splitting services into partnership and projects
- New colors, plus brand new design elements
- A fresh take on creative messaging for our ICP
- A robust "Work" page with an updated way to present case study information
- Faster performance and a better browsing experience
Prep & Due Diligence
Discovery Meeting
Sit down to determine the biggest pain points for the current website, plus any wishes or requirements for the new website we'll create.
Planning
Define the website structure, user journey, and required tech platforms, while auditing existing content and forms to ensure a smooth transition. This phase sets the foundation for redirects, analytics setup, and user experience mapping.
Strategy
Align website goals with business objectives, audience needs, and keyword opportunities to guide the site’s purpose. This includes customer journey planning, competitor analysis, and identifying key conversion points.
Solidify the Look & Feel
Design Modules & Mockups
Create a cohesive visual system including colors, typography, layout, imagery, and navigation, ensuring accessibility and consistency. High-impact pages and modules are mocked up with clear CTAs and visual hierarchy.
Write Copy
Audit and write content that supports the user journey, reflects brand messaging, and is optimized for SEO. This includes primary and secondary pages, metadata, multimedia, and strategic CTAs.
UX/UI
Ensure the site is intuitive and accessible across devices with fast load times, optimized modules, and thoughtful navigation. This includes planning for search behavior, form handling, and analytics implementation.
Build It Out
Development
Build the site to ADA standards, including templates, dynamic pages, and custom styles, while setting up DNS, redirects, and performance tools. All integrations and tracking systems are configured and tested.
QA/QC
Test the full experience—checking links, CTAs, functionality, load speeds, and layout across devices—to ensure a seamless user journey. This confirms everything works as intended before going live.
Go Live!
Launch
Finalize SEO and tracking tools, confirm performance, and ensure no errors or crawl blocks are present. A final site check confirms visuals and functionality are polished for public release.
Post-Launch QA
We'll provide post-launch support for two weeks, including troubleshooting, performance benchmarking, and a follow-up site audit.
CMS Training
You'll receive four training sessions to ensure your team can manage content, SEO, analytics, and conversion paths confidently.
Looking to upgrade your website?
Whether you need a redesign, migrate to a new CMS, or are looking for a complete overhaul, you're one click away from getting started.
