Between the Silos Podcast

Bridging the gaps between teams isn’t an easy lift. Join our host and Vye CEO, Jen Lawrence, as she sits down with industry leaders to discuss tips, tricks, and lessons learned.

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EPISODE 12

How To Build A Brand That Doesn't Get Killed By Committee Feedback

R.I.P. your original brand strategy. 💀

Can’t stand to see your brand refresh diluted to death by well-meaning committee feedback? Listen to Nicole Klein, brand and marketing expert, share her experience managing the feedback process when building a brand. 

Who gets input when? How do you balance the legacy of a business with fresh branding? 

Plus, hear our take on why branding is NOT a design project. 

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