Everything You Need To Know About Brand Development
Free brand development guide
This guide is perfect for CEOs, CMOs, Directors of Marketing, and anyone who has ever asked themselves:
- Is it time to refresh our brand?
- What do I need to consider when building out our brand?
- How can I avoid refreshing my brand every few years?
- How can I get my team to adopt our branding?
- Why doesn't our digital presence look more consistent?
- How can we make our brand instantly recognizable?
What's inside
We didn't leave anything out. In this guide, you'll find in-depth information and examples for all of these brand considerations.
Brand Architecture
How to organize multiple brands or prepare your brand for future growth.
Storybranding
How to shift away from "we" messaging and focus on your target market.
Messaging
What you do (and don't) need to define in your brand guide.
Logo
What to consider if creating a new logo, and how to prepare your team to use a logo successfully.
Colors
Refining your current color palette or creating new options based on your industry and identity.
Typography
Perfecting the right combination of font styles for a clean, authentically "you" digital presence.
Iconography
Drilling down into the details of how to use and style icons to improve user experience.
Design Elements
Making the most of every design choice, find easy ways to select and create patterns and design enhancements.
Photography/Illustrations
Create brand consistency in everything you create with straight-forward guidelines.
Brand Adoption
Get ahead of common objections and set your team up for success.
Common Brand Mistakes
Avoid these "oops" moments and eliminate future headaches.
