Our Marketing Blog

Keyword Research for Magical SEO

Jennifer Lawrence
Posted on Tue, Jul 07, 2020
by Jennifer Lawrence

There are dozens of ways to do keyword research. I’m going to delve into one of them. I call it the Rabbit Hole Method and it will help you craft the perfect blog title every single time.

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Writing for Your Personas and Not Your Brand

Alison Schroeder
Posted on Wed, Apr 03, 2019
by Alison Schroeder

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

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4 Tips for Better, More Succinct Online Content

Amber Chmielewski
Posted on Wed, Dec 19, 2018
by Amber Chmielewski

Readers prefer well-written, more succinct online content. Here are four simple strategies for eliminating unnecessary words while strengthening your message.

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3 Video Marketing Trends for 2019: Just Having Video is Not Enough

Clare Richards
Posted on Tue, Dec 18, 2018
by Clare Richards

Just because the idea of video itself is no longer innovative doesn’t mean that tactics within video marketing aren’t innovative. Because just like any marketing effort, the landscape becomes more complex as more competition rolls in. 2019? It's time for a video strategy.

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6 Easy Steps to Increase Website Traffic with Targeted Keywords

Travis McGinnis
Posted on Tue, Dec 11, 2018
by Travis McGinnis

These six easy steps are guaranteed to increase website traffic. They're so easy, even a caveman could do them.

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3 Ways Content Marketing is Changing in 2019

Amber Chmielewski
Posted on Mon, Dec 10, 2018
by Amber Chmielewski

Predicting trends is a fun exercise to help us to think through the yearly transition. While I am decidedly neither fun nor trendy, I do work in content marketing day in and day out. As a result, here are three trends I view as well worth considering as we move into 2019 (or anytime, really).

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5 Myths on Content Marketing

Alison Schroeder
Posted on Thu, Aug 02, 2018
by Alison Schroeder

We are here to stop these myths right in their tracks, because we don’t want you, or any other person, making these content marketing mistakes ever again.

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The Content Marketer's Guide to Copyright Law and the Internet

Travis McGinnis
Posted on Wed, Jul 25, 2018
by Travis McGinnis

This post contains three sections: Copy for Blogs and Web Pages, Images, and Audio/Video. We'll examine each and how copyright laws affects them.

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Do Business Blogs Actually Work?

Alison Schroeder
Posted on Fri, Jul 06, 2018
by Alison Schroeder

How can you connect with your customers, increase ROI and give a voice to your business all at the same time? Business blogging might just be the solution.

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