Very Vye

A marketing & sales blog that brings you innovative ideas by connecting data, technology & creativity.

Writing for Your Personas and Not Your Brand

Alison Schroeder
Posted on Wed, Apr 03, 2019
by Alison Schroeder

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

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How to Reach Your Buyer Persona with SEO

Travis McGinnis
Posted on Wed, Oct 03, 2018
by Travis McGinnis

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.

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The Ins and Outs of a Buyer Persona

Clare Richards
Posted on Wed, Mar 28, 2018
by Clare Richards

Inbound marketing would not be possible without buyer personas. Here's an overview of what a buyer persona is, how they’re built & why they’re important.

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Building Buyer Personas for Manufacturing Verticals

Kristen Buerman
Posted on Wed, Jan 10, 2018
by Kristen Buerman

Manufacturing marketing is evolving. A buyer persona will give you insight on your ideal customer and their buying behaviors.

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Personal Development: The Investment in YOU

Abigail Black
Posted on Fri, Oct 07, 2016
by Abigail Black

Find out how you can leverage what’s in your wheelhouse and use it to your advantage for personal development.

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Building Buyer Personas with Maslow’s Hierarchy of Needs

Amber Chmielewski
Posted on Fri, Jul 15, 2016
by Amber Chmielewski

Maslow's hierarchy of needs provides a sturdy foundation to build your buyer personas upon.

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Our Buyer Persona Creation Process in Action

Clare Richards
Posted on Thu, Jul 14, 2016
by Clare Richards

Have you ever wondered what goes into making a buyer persona? This blog teaches you how to create a persona that will help you focus on your nurturing strategies and content creation.

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