St. Cloud, Minn. — Vye (formerly Leighton Interactive), a leading inbound marketing agency in St. Cloud, Minn. and Green Bay, Wis. announced its acquisition of Meta 13, a website design and development firm in St. Cloud. Effective immediately, the two companies will join their teams and operate under the Vye brand.
Marrying Vye’s inbound marketing strength and mission to redefine marketing as a measurable growth investment with Meta 13’s rich web design and development expertise, Vye will serve clients as a multi-disciplined agency.
“Our clients experience the greatest successes when we offer solutions that align data, technology, and creativity,” explains Dan Soldner, president of Vye.
“It’s exceptionally rare to find a marketing agency with strength in each of these areas, but with this acquisition, we have award-winning expertise in all three. Meta 13 has a deep bench of expertise in technology and they are highly respected in the industry.”
Meta 13 owners Justin and Josh Gauerke and Nathan Batdorf, along with their employees, will join the Vye team and combine their expertise in strategy, web and ecommerce development, graphic design, content, videography, and photography. With the acquisition of Meta 13, Vye has 30 employees.
“We’ve had a great run with Meta 13, and our business has grown beyond our imagination,” says Justin Gauerke, owner and founder of Meta 13, technology solutions director at Vye.
“More and more, we are partnering with agencies to align our technology expertise with brand development, marketing planning, and digital strategy. Vye was one of our agency partners, and the time was right for us to join forces and become stronger and better together.”
The two agencies, who share an entrepreneurial spirit, results-oriented approach, creative curiosity, and a commitment to digging deeper to solve business challenges, are poised to fulfill Vye’s mission to redefine marketing as a measurable growth investment.
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